Phusion Projects Introduces Tropical Drink Line, Island Squeeze Varieties Include First Light Pouch Drink on the Market, Just in Time for Summer
CHICAGO, June 5, 2012 /PRNewswire/ -- Phusion Projects, LLC announced the introduction of Island Squeeze, a frozen pouch cocktail available just in time for the summer months. This unique malt-based, progressive adult beverage will debut with four popular flavors - Pink Lemonade Light, Pina Colada, Margarita, and Strawberry Daiquiri. The new products reinforce Phusion Projects' position as an innovative company that develops products to address changing consumer needs.
Island Squeeze also offers the first "light" entry into the category – Pink Lemonade Light – which has nearly a third less calories than existing pouches but retains the same great taste as other flavors. Additional light varieties are in development with plans for future release.
Individually packaged and single-serve, Island Squeeze can be frozen and squeezed into a glass, or served over ice, making them the perfect addition for a day at the beach and convenient to take to summer concerts or barbecues. The pouches are available in 6 percent alcohol by volume (ABV), in 12 packs of 10-ounce, single serve pouches. The suggested retail price for each pouch is $1.99.
"Phusion Projects continues to bring to market products that appeal to various customers and resonate with what they want," said Chris Hunter, one of the co-founders of Phusion Projects. "Island Squeeze is the perfect warm-weather drink, doesn't require a blender, doesn't make a mess, and offers an improved formulation and consistency for consumers in comparison to other frozen pouches."
About Phusion Projects
Phusion Projects, LLC is a Chicago – based alcoholic beverage company that sells its products – including Four Loko, Poco Loko, Earthquake, Moskato Life and Island Squeeze – nationwide. From the company's inception, Phusion Projects has been committed to making contributions to communities, operating as a responsible member of the alcoholic beverage industry and setting unmatched standards in this regard. To learn more about Phusion Projects and its commitment to responsible drinking, please visit http://www.phusionresponsibility.com and http://www.phusionprojects.com. In addition, we encourage you to learn the facts about Four Loko at http://www.phusionprojects.com/factvsfiction.html.
SOURCE Phusion Projects, LLC