Phusion Projects Introduces Tropical Drink Line, Island Squeeze Varieties Include First Light Pouch Drink on the Market, Just in Time for Summer

CHICAGO, June 5, 2012 /PRNewswire/ -- Phusion Projects, LLC announced the introduction of Island Squeeze, a frozen pouch cocktail available just in time for the summer months. This unique malt-based, progressive adult beverage will debut with four popular flavors - Pink Lemonade Light, Pina Colada, Margarita, and Strawberry Daiquiri. The new products reinforce Phusion Projects' position as an innovative company that develops products to address changing consumer needs.

(Photo:  http://photos.prnewswire.com/prnh/20120605/CG18563)

Island Squeeze also offers the first "light" entry into the category – Pink Lemonade Light – which has nearly a third less calories than existing pouches but retains the same great taste as other flavors. Additional light varieties are in development with plans for future release. 

Individually packaged and single-serve, Island Squeeze can be frozen and squeezed into a glass, or served over ice, making them the perfect addition for a day at the beach and convenient to take to summer concerts or barbecues. The pouches are available in 6 percent alcohol by volume (ABV), in 12 packs of 10-ounce, single serve pouches. The suggested retail price for each pouch is $1.99.

"Phusion Projects continues to bring to market products that appeal to various customers and resonate with what they want," said Chris Hunter, one of the co-founders of Phusion Projects. "Island Squeeze is the perfect warm-weather drink, doesn't require a blender, doesn't make a mess,  and offers an improved formulation and consistency for consumers in comparison to other frozen pouches."

Information about the Island Squeeze line can be found at http://www.myislandsqueeze.com or on the Facebook page

About Phusion Projects

Phusion Projects, LLC is a Chicago – based alcoholic beverage company that sells its products – including Four Loko, Poco Loko, Earthquake, Moskato Life and Island Squeeze – nationwide.  From the company's inception, Phusion Projects has been committed to making contributions to communities, operating as a responsible member of the alcoholic beverage industry and setting unmatched standards in this regard. To learn more about Phusion Projects and its commitment to responsible drinking, please visit http://www.phusionresponsibility.com  and http://www.phusionprojects.com. In addition, we encourage you to learn the facts about Four Loko at http://www.phusionprojects.com/factvsfiction.html.

SOURCE Phusion Projects, LLC




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