Proactive Effort to Communicate about Using its Products Responsibly Touches More Than 100 Schools
CHICAGO, Nov. 5, 2010 /PRNewswire-USNewswire/ -- Phusion Projects, LLC, the maker of caffeinated alcoholic beverage Four Loko, has sent nearly 300 letters to college presidents, student life deans and campus alcohol counselors sharing information about its products, offering financial support for alcohol education efforts on campus, and requesting the opportunity to discuss ways to work together to combat alcohol abuse and underage drinking on college campuses.
The letter, signed by the company's three founders, Chris Hunter, Jeff Wright and Jaisen Freeman, says in part: "We share your commitment to addressing alcohol abuse and underage drinking. We see it as both a fundamental priority and an ultimate responsibility that we share with the entire alcoholic beverage industry. In this vein, we would like to discuss ways we could provide direct assistance to your university to help further responsible drinking education on your campus. This support can be used to enhance the existing alcohol education assistance you provide, to help initiate new relationships with outside vendors providing this type of service, or to defray the costs associated with any current relationships you may have."
Read the entire letter here.
A growing, five-year-old small business, Phusion is committed to ensuring its products are marketed, sold and consumed responsibly. The company goes above and beyond state and federal legal requirements to inform consumers and retailers that its products are alcoholic beverages. They also offer free, point-of-sale materials to stores selling their products that reinforce the importance of asking for identification when selling any alcoholic beverage. Phusion also houses numerous materials on its website about its commitment to safe and responsible alcohol use.
"We hope schools will take us up on our offer and that they will understand our sincere commitment to ensuring our products are consumed safely and by of-age consumers only," Hunter said.
"The opportunity to engage with schools on the issues of alcohol abuse and the unlawful use of our products is something we welcome and want," Freeman added. "We know that bans or restrictions on our products – or any other products for that matter – won't solve these problems. The only way to do that is through education, awareness and enforcement of the law."
Wright said, "We understand the responsibility that we share with the entire alcoholic beverage industry to address these issues, and that's exactly what we're doing."
About Phusion Projects
Phusion Projects, LLC is a Chicago-based alcoholic beverage company that sells its products in 47 states nationwide. Its Four Loko and Four MaXed drinks combine alcohol with caffeine, guarana and taurine, while its Earthquake product is a non-caffeinated High Gravity Lager. From the company's inception, Phusion Projects has been committed to making contributions to communities, operating as a responsible member of the alcoholic beverage industry and setting unmatched standards in this regard. To learn more about Phusion and our commitment to responsible drinking, please visit our website: http://www.phusionprojects.com.
SOURCE Phusion Projects, LLC