Physicians Interactive and McKesson Announce Partnership to Provide Coupons on Demand(TM)

READING, Mass., March 4, 2014 /PRNewswire/ -- Physicians Interactive (PI), the leading provider of online and mobile clinical resources and solutions for healthcare professionals (HCPs), and McKesson Patient Relationship Solutions (MPRS), a leading provider of pharmaceutical manufacturer-sponsored patient adherence programs, are collaborating to jointly deliver Coupons on Demand^™.  The new solution is designed to provide clinicians convenient access to medication cost-savings offers and adherence support through a patented web-based platform. 

This Coupons on Demand collaboration expands on the PI-MPRS partnership previously announced to deliver the eCoupon™ automated voucher and coupon distribution within the e-prescriber point of care workflow.

The Coupons on Demand solution allows brands to intelligently extend co-pay voucher and coupon program reach and access through a network of over 100,000 registered HCPs.  The solution serves as a unique, multi-brand destination that HCPs are more likely to visit and revisit than single brand sites in order to view, order and print available coupons and vouchers – including offers from new brands as they become available. 

Web and mobile access is available at any time from any location including geographically challenging areas. It's ideal for reaching physicians in restricted access facilities and HCPs with limited time to meet with sales representatives.  In addition, patented technology allows brands to specify target HCPs they wish to reach and apply business rules in support of brand program goals.  

"We are excited to expand our partnership with MPRS to include the Coupons on Demand solution," said Donato Tramuto, CEO and Chairman of PI.  "As pharmaceutical companies' budgets are cut, sales teams are reduced and access to physicians becomes increasingly restricted, brands are finding it more challenging than ever to reach HCPs. Coupons on Demand addresses this challenge by allowing targeted, eligible HCPs to request cost-savings offers and adherence support for the prescription brands they prescribe –  all from a single, convenient web-based source."

Under the partnership agreement, the Coupons on Demand will feature integrated reporting to uniquely allow brands to access and monitor coupon and voucher ordering, distribution, HCP activity and offer utilization from a single reporting source.  This means a brand manager will not only have real time access to the number of coupons and vouchers ordered / printed and redeemed but will also have access to performance metrics such as the number of days to first usage or overall patient persistency.

"Most physicians don't have the time to search the Internet to find all the available patient support programs – including prescription drug cost-savings offers – for their patients," said Derek Rago, vice president/general manager for MPRS. "From a single destination, Coupons on Demand will provide physicians convenient, one-stop access to adherence support tools that are designed to enable better health outcomes for their patients.  Further, understanding the challenges of today's brand manager, the Coupons on Demand solution is an efficient and effective channel for brands to quickly extend and optimize their marketing reach to known physicians who frequently use this valuable channel  to access manufacturer-sponsored patient support programs."  

About Physicians Interactive
Headquartered in Reading, MA, PI aspires to use the power of worldwide networks of healthcare professionals and life sciences companies together in ways that will change the practice and business of medicine for the better. PI's value proposition is to offer the life science industry a low-cost, virtual, multi-channel marketing approach that can be used to supplement currently promoted products, as well as non-promoted and orphaned products, that deliver benefits to physicians and patients. A key focus is providing services that fit into physicians' and healthcare professionals' daily workflow at the point-of-care when they make diagnosis, treatment and prescribing decisions. More information can be found at www.PhysiciansInteractive.com.

About McKesson Patient Relationship Solutions
McKesson Patient Relationship Solutions (MPRS) is a unique division of McKesson Corporation focused on helping pharmaceutical and medical device manufacturers reach patients to improve acquisition and adherence for their brands. MPRS' solutions include co-pay savings and sample programs, behavioral-based patient engagement, print and digital communications, call center support, pharmacy-based patient-support programs, and much more.   For more information, please contact Derek Rago at [email protected].

About McKesson
McKesson Corporation, currently ranked 14th on the FORTUNE 500, is a healthcare services and information technology company dedicated to making the business of healthcare run better. We partner with payers, hospitals, physician offices, pharmacies, pharmaceutical companies and others across the spectrum of care to build healthier organizations that deliver better care to patients in every setting. McKesson helps its customers improve their financial, operational, and clinical performance with solutions that include pharmaceutical and medical-surgical supply management, healthcare information technology, and business and clinical services. For more information, visit www.mckesson.com.

Media Contact:
Amendola Communications for Physicians Interactive
Tim Boivin, 224.209.6495
[email protected]

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SOURCE Physicians Interactive