PicsArt Celebrates Second Anniversary by Tripling Its User Base
MOUNTAIN VIEW, Calif., Nov. 11, 2013 /PRNewswire/ -- On November, 7, the second year anniversary of the mobile editing app PicsArt, Inc., the company celebrated its climb to 90 mln installs. This is triple the figure from last year, and furthermore, active monthly users, a group which signifies consumer engagement with a product, reached a very respectable 25 mln.
PicsArt is among the 50 most downloaded apps on Google Play and one of the leading editors for Android and iOS; moreover, the company has taken major strides in the past year to become one of the largest online art communities. The app prides itself on the slogan "Where everyone can become an artist," and backs up its claim by distinguishing itself as one of the most full-featured and easy-to-use editors available, in addition to being completely free.
To date, beyond PicsArt's 25-30 mln active monthly users, PicsArt's social network currently has 9 million members, boasts over 20 mln photos shared, with users performing 2 mln edits daily.
PicsArt user testimonials such as, "I can create artwork out of almost nothing..." have become commonplace, and user satisfaction has helped to maintain the app's user rating of 4.7 on Google Play, a figure which at times places PicsArt as the top-rated editor among the most installed 50 apps on the Android market.
Over the past year, PicsArt has taken a big-picture development strategy, expanding to iOS while releasing 31 updates for its Android version. Among the new features recently added to the app are DrawCam, Lens Flare, Clone Tool, Curve Tool, Color Tool, Motion Tool, and an endless array of new Masks and Effects. The company has also expanded its internal shop by providing free and premium clipart and frames.
Last year, PicsArt introduced weekly art contests that challenge users in the areas of photo-enhancement, drawing and graphic design, with the goal of providing users with an outlet to exhibit and explore their editing and drawing skills. As of today, PicsArt has held over 100 contests with 250 to 4,000 submissions to each contest. The contests also work to promote original artists within the PicsArt community, by featuring the top 10 entries of each contest in PicsArt media.
Even more recently, PicsArt began issuing its digital magazine, PicsArt Monthly. The magazine is comprised of select content from PicsArt's blog, which features photography and drawing tutorials, regular columns, exclusive interviews, and galleries which exhibit original photos shared within the PicsArt community.
Entering its third year, PicsArt aims to continue expanding its niche as a social network while keeping its development team hard at work to ensure that the app remains among the most desired on the market.
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SOURCE PicsArt, Inc.
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