JACKSONVILLE, Fla., Sept. 5, 2013 /PRNewswire/ -- Pilot Corporation of America (Pilot Pen) is making writing fashionable again at New York Fashion Week, and celebrating self-expression and style, by teaming up with three unique fashion-centric events. These events include the celebrity focused GBK Productions Style Lounge at The Empire Hotel, the fashionista focused Birchbox Local across from Milk Studios, and the Falguni and Shane Peacock fashion show at Lincoln Center. Pilot will be featuring its smooth writing, fashion forward pens available in striking spring pantone colors and with chic designs, the perfect way to express yourself and your personal style.
"Fashion and writing are all about self-expression. The right accessories are the perfect way to personalize your style," said Ariann Langsam, Director of Consumer Marketing. "When you reach for a pen it should express your style and your words effortlessly! From the color-blocked Acroball PureWhite, to the striking flourishes of G2 Fashion, to the bold pantone colors of the erasable and retractable FriXion Clicker, Pilot's new pens deliver style and substance. For NYFW why wouldn't you use a pen that looks as good as you do?"
GBK Productions Style Lounge at The Empire Hotel - September 6-7
The week kicks off at the GBK Productions Style Lounge at The Empire Hotel, with guests including top celebrities, stylists, designers, and top jet setters. Attendees will experience the Acroball PureWhite, the striking G2 Fashion Premium Gel Roller, the incredible erasable and retractable FriXion Clicker, and the luxuriously affordable Pilot MR Metropolitan Fountain pen at Pilot's "Inspiration Station."
Birchbox Local at NYFW, Chelsea Market - September 7-10
Pilot Pen has teamed up with Birchbox to be part of their official Fashion Week pop-up, sponsoring the Instagram Photo Booth and photo wall. Attendees will experience the flawless writing delivered by the one of a kind FriXion Clicker, creating their own perfect "fashion story picture frame," showcased on the Birchbox photo wall. The erasable FriXion Clicker allows attendees to express themselves with incredibly smooth writing and expressive colors if you make a mistake, no one has to know you're not perfect, FriXion Clicker erases clean with no mess. At the Lounge, attendees can participate in the #PenItFWD campaign. Pen It Forward is more than a contest; it's a movement to bring the written word to the digital world.
Falguni and Shane Peacock Fashion Show Spotlight - September 9, 5:00pm
Incredible style and unexpected details make Falguni and Shane Peacock collections truly unforgettable. One important detail is the fact that the striking patterns featured on Pilot's G2 Fashion line of pens will adorn the nails of the models walking in the show. These G2 pens are where style and effortless self-expression meet. VIP attendees will be gifted the G2 Fashion Collection – the perfect pen to keep them organized and stylish.
Follow Pilot Pens' adventures at New York Fashion week on Facebook.com/PilotPen, Twitter and Instagram @PilotPenUSA #PenItFWD.
About Pilot Corporation of America
Pilot Pen offers superlative writing instruments renowned for quality, performance, cutting-edge technology and consumer satisfaction. Widely acknowledged as innovators, Pilot was first to introduce Americans to fine-point writing and currently maintains the top share position in the gel and rolling ball pen categories. Pilot's product offering also includes the acclaimed Dr. Grip family of products, featuring an ergonomic, wide comfort grip that reduces writing fatigue; the G2, America's No. 1-selling gel ink, proven to last 2X longer than other brands; as well as the notable Precise V5/V7 lines. Pilot Pen manufactures and distributes from its state-of-the-art 305,000 square foot facility in Jacksonville, FL. Its parent company is the oldest and largest manufacturer of writing instruments in Japan. For more visit www.pilotpen.us.
SOURCE Pilot Corporation of America