Pilot Pen's Recycled B2P and Erasable FriXion Pens Receive Coveted "Good Housekeeping" Seals
Products join exclusive list of seal awardees nationwide
JACKSONVILLE, Fla., May 17, 2011 /PRNewswire/ -- Pilot Pen's B2P (Bottle-To-Pen) and FriXion erasable pens have earned the coveted Good Housekeeping Seal, joining the ranks of Brawny's dependable paper towels and Duracell batteries.
After a review by the experts at The Good Housekeeping Research Institute, B2P, which officially launched in the general market in May and is the world's first pen made from recycled plastic bottles; and Pilot's revolutionary FriXion Ball pen and FriXion Light highlighter, which remove ink using friction for no-rip, no-residue erasing, passed their evaluations and will now carry the valued seal.
"The Good Housekeeping Seal is an incredible endorsement of B2P and FriXion," said Robert Silberman, vice president of marketing at Pilot Pen Corporation of America. "We're thrilled to have earned it, as it reaffirms our promise to deliver high-quality, truly innovative writing instruments."
B2P is the tenth recycled pen from Pilot's BeGreeN line and is made of 89 percent recycled content. Approximately two B2P pens can be made from one standard 16 oz. plastic bottle, thus tackling the growing environmental problem of plastic bottle waste. Erasable FriXion Ball pens and FriXion Light highlighters, which come in a variety of colors, are ideal for use by students, list-makers, moms and editors alike and fully erase ink without the mess of eraser shavings.
"We're pleased to welcome Pilot Pen's B2P and FriXion erasable pens to the great family of Seal-holding products," said Pat Haegele, senior vice president and publisher of Good Housekeeping.
The Good Housekeeping Seal was founded in 1909 and, according to research, is one of the most recognized consumer emblems nationwide.
B2P and FriXion can be found in retail stores across the country. Visit www.pilotpen.us for more information.
About Pilot Pen Corporation of America
Pilot Pen offers superlative writing instruments renowned for quality, performance, cutting-edge technology and consumer satisfaction. Widely acknowledged as innovators, Pilot was first to introduce Americans to fine-point writing and currently maintains the top share position in the gel and rolling ball pen categories. Pilot's line also includes the acclaimed Dr. Grip family of products that features an ergonomic, wide comfort grip that reduces writing fatigue, as well as the notable Precise V5 and G2 lines of products. Pilot Pen manufactures and distributes from its state-of-the-art, 305,000-square-foot facility in Jacksonville, Florida; its parent company is the oldest and largest manufacturer of writing instruments in Japan.
SOURCE Pilot Pen Corporation of America
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