TORONTO, Oct. 13, 2016 /PRNewswire/ -- Piloti, makers of technologically advanced driving shoes, and New Era® Cap, international lifestyle brand with an authentic sports heritage, today announced a limited edition collection to honor the 50th anniversary of the legendary Camaro®.
"New Era is proud to partner with an iconic brand like Chevrolet and we couldn't be more excited to help celebrate the 50th anniversary of the Camaro," said Jennifer Szarzynski, Senior Category Manager, New Era. "The limited-edition caps we've created speak to the connectivity between our brands and offer fans a way to be part of this historic event."
Inspired by the anniversary and Camaro`s® racing legacy, Piloti's specialized co-branded 'Camaro® Fifty' driving shoe is a modified version of Piloti`s popular Spyder S1. A distinctive orange and grey colour scheme, official badging and race-inspired stitching are among the design features the 'Camaro® Fifty' driving shoe shares with the actual 50th anniversary edition Camaro®.
The limited edition 'Camaro® Fifty' driving shoe will be available in Fall 2016, online and at specialty motorsports retailers, as well as through sellers of Official Chevrolet® Licensed Products. Only 600 pairs of the 'Camaro® Fifty' driving shoe will be produced.
"Camaro® is a hallmark of great design and performance, the attributes behind every pair of Piloti driving shoes," said Michelle Massicotte, Managing Director, Piloti. "Piloti is honoured to be a part of the Chevrolet® Camaro® 50th anniversary celebrations, and look forward to introducing the 'Camaro® Fifty' driving shoe to fans of this legendary car."
New Era created a very limited edition cap made of faux suede with a distinctive orange and grey color scheme – the perfect complement to the 'Camaro® Fifty' driving shoe. This adjustable 9FORTY® cap, limited to just 150 available, has a Camaro applique on the front, commemorative Camaro Fifty embroidery on the right wear side, and orange perforated strapback closure on the rear. The cap will be available on NewEraCap.com and other retailers this fall.
"The cap's design is based off of the Piloti driving shoe. It's built off the suede of the shoe, adding details to complete the story. The mesh detail on the visor gives the cap a sporty look as does the perforated leather strap on the back," said Derek Pershyn, New Era Designer. "The Camaro logo on the front is a tonal, heat sealed, lenticular material that adds the right amount of pop. The slight orange pops of color call back to Chevy Camaro's 50th anniversary look and feel. Every aspect of this cap was considered when designing, as the both the shoe and cap share similar interior design features like the open hole mesh and tread on the bottom of the shoe and under visor."
"The Piloti 'Camaro® Fifty' driving shoe and New Era cap will be must haves for Camaro® fans and owners, not only to mark our 50th anniversary, but also to enhance their driving experience," said Al Oppenheiser, Camaro Chief Engineer.
Chevrolet® Camaro® 50th anniversary celebrations and partnerships, including enthusiast events, car shows, plant celebrations and licensed merchandise, will take place throughout the 2017 anniversary year.
"To celebrate the 50th anniversary of one of history's most iconic cars, we created the most epic Camaro® yet," added Oppenheiser. "The 50th Anniversary Edition honors the distinctive looks and performance that have always set the Camaro® apart. It is available in both Coupe and Convertible 2LT and 2SS models."
All 2017 Camaros®, including the special anniversary edition, will feature the Fifty emblem on the steering wheel and door sill.
"The great American performance car, none more so than the Chevrolet® Camaro®, lives deep within the hearts and minds of millions of automotive enthusiasts," added Massicotte. "The Camaro® is a symbol of design, performance and technology, giving way to youthful exuberance and attitude. The 'Camaro® Fifty' driving shoe was created to honour this tradition."
A popular brand from 1999 to 2012, Piloti (Italian for "driver") re-entered the marketplace in 2014 with a new vision to not only create technically advanced driving shoes, but also driving shoes comfortable and stylish enough to wear on the street, at the cafe or in the office .
In addition to the FIA and SFI certified Performance driving shoes favoured by motorsports professionals, Piloti's made-in-Italy Luxury line of premium leather driving shoes fuse Italian design, racing style, and patented biomechanics. Perfect for driving and general wear, the street-friendly Casual line features patented Roll Control™ Heel technology and Piloti's vintage racing tire-inspired tread pattern.
The Piloti collection of footwear and apparel is available at select motorsport and luxury retailers and at Piloti.com. Performance and Casual styles range from $130 USD to $240 USD. Luxury styles range from $350 USD to $500 USD.
New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era is the brand of choice not only for its headwear collection. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong.
High resolution images of all styles available upon request.
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SOURCE New Era Cap