Consumers can close the commerce loop within seconds on the publisher platform with the click of a button, without needing to contact a merchant or visit their website. This provides local merchants on Bing the opportunity to increase business activity 24/7, especially outside of open business hours. "Consumers increasingly want the convenience of online booking," said Greg Sterling, VP, Strategy & Insights, Local Search Association. "And Pingup is taking a leadership role in bringing the immediacy of digital scheduling to local businesses."
"We are very excited to launch on Bing. Microsoft has over 20% of the search market and is committed to bringing users intelligent experiences to quickly get things done," said Mark Slater, CEO at Pingup. "Consumers live in an on-demand world and expect service transactions to be as easy and instant as purchasing products. Now Bing users can go from search to transaction for their local services with the click of a button."
Pingup is the nation's largest transaction platform for local services businesses, using proprietary technology to connect hundreds of thousands of local merchants with leading publishers and social platforms including Facebook, Kik, Bing and Yahoo and that have over 300 million monthly users. Pingup aggregates over 200,000 US businesses, more than triple OpenTable's quantity in the US and continues to add thousands of businesses each month. The company is headquartered in Boston's Innovation District and backed by Avalon Ventures. For more information visit http://pingup.com. Follow us on Twitter: @pingupapp.
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