PINKSECRET, Women's Wear Specialty Mall Targeting Global Market through Numerous Styles

-- Growing into a global brand by targeting countries where K-Style is hot

Feb 22, 2016, 09:00 ET from PINKSECRET

SEOUL, South Korea, Feb. 22, 2016 /PRNewswire/ -- PINKSECRET (, a Korean online specialty mall carrying women's clothing, is drawing great attention from female customers from all around the world with its distinct styles and high-quality products.

"We have won customers' interest by showing PINKSECRET's unique colors while applying changes rather than following trends," explained CEO Park Hyun-sun, 32. "We are presenting various styles such as the ballerina look, girl-on-a-date look, which focuses more on the girlish aspect, and romantic and sexy party look, all while promoting the slim-fit as the main style."

PINKSECRET has been operating English (, Chinese (, and Japanese ( versions of the mall through cafe24 (, the global e-commerce platform, since 2015. Particularly in China, PINKSECRET achieved over 300% growth only in 3 months since entering the market as its slim-fit dresses and sexy and colorful clothes gained immense popularity.

Most customers of PINKSECRET are women in their 30s greatly interested in chic styles. In addition, PINKSECRET has varied the coordination of its products to present popular styles alongside new and unique styles by reflecting customers' interests. It also photographs its products in various places to emphasize the styling even further.

Quality, apart from style, also adds to customer satisfaction. The Black Label series, which is the higher end of the brand as it uses high-quality fabric, boasts of continuous repurchase rate despite the higher price range. The Black Label has been promoted for 10 years since the developing stages of the company.

CEO Park went on to say, "We have won customers' interest through quality and design in Korea for 10 years and we will make efforts to bring about great results in the global market as well. We will target countries, particularly the ones where K-Style (Korean Style) is quite popular, as a part of our strategy to grow into a global brand."