Pinterest Not Only for Window Shoppers, Over 1 in 4 Buy

-Bizrate Insights launches new study series on online shoppers and image sharing sites-

Apr 16, 2012, 13:00 ET from Bizrate Insights

LOS ANGELES, April 16, 2012 /PRNewswire/ -- The rise of Pinterest has brought much attention to the small but growing community of image sharers, folks who collect and share images from around the web through social image sharing sites.  Retailers are now searching for how to leverage the new tool for acquisition and engagement.  But are online consumers actually shopping through this channel?


A new study from Bizrate Insights suggests that yes, a handful of online consumers are in fact making a purchase.  While awareness of image sharing sites is still relatively low among online buyers as compared to other channels, among those aware, the study finds that over 1 in 4 have purchased an item directly from an image sharing site such as Pinterest, by clicking on an image they saw. 

"There has been much speculation on whether online shoppers are utilizing Pinterest for pure inspiration or if it is in fact bringing in sales," remarks Hayley Silver, Vice President, Bizrate Insights.  "Our goal in launching the Bizrate Insights Image Sharing and Shopping Series is to gain an understanding of how online shoppers are using this new channel and how it is changing over time, ultimately providing retailers with key insights to leverage in their approach."

These findings represent the first in a series of dedicated consumer pulses Bizrate Insights plans to release over the next few months related to Image Sharing Sites and Shopping.  View the first pulse from the Bizrate Insights Image Sharing and Shopping Series.

About the Survey

The Bizrate Insights Image Sharing and Shopping Series is a set of surveys conducted via the Bizrate Insights survey platform and offered to online buyers immediately after purchasing from the Bizrate Insights Network of over 5,000 ecommerce retailers in the US and Canada.  Data from this study was collected from 3,741 online buyers from March 22-March 26, 2012.

Bizrate Insights provides free, independent surveys for online retailers. For over 10 years, Bizrate Insights has helped retailers listen to their customers and achieve their end goal of growing sales and consumer loyalty. The Bizrate Insights customer feedback and ratings platform provides retailers a fast and measurable way to track customer experiences, resulting in insights, action, conversion, and customer loyalty. Visit to learn about our free and paid buyer and non-buyer survey and reporting products.

For more information, please contact:
Hayley Silver
Vice President, Bizrate Insights
12200 W. Olympic Boulevard Suite 300
Los Angeles, California 90049

SOURCE Bizrate Insights