LOS ANGELES, June 4, 2014 /PRNewswire/ -- Pinup Girl Clothing, a vintage inspired apparel company whose mission is creating American-made "couture for every body" celebrates their 15 year anniversary with a new campaign that shines the spotlight on their diverse and devoted clientele. "How PUG changed my life" is a photo entry contest taking Instagram by storm, connecting customers from around the globe who are sharing personal before and after stories of how the brand has not only changed their lives but empowered them. Submissions range from mind-blowing wallflower-turned-bombshell transformations to incredibly heart-breaking and inspirational stories, overcoming eating disorders, terminal illness and turning tragedy into triumph. One theme remains consistent, Pinup Girl Clothing is not just a clothing company but a community and lifestyle that resonates with women everywhere.
Revolutionizing the fashion industry since its inception in 1997, PUG (as it's affectionately referred to by fans) began as an online clothier making custom garments for all shapes and sizes and continues to proudly produces their collections in sizes XS-4X. Pioneering the body-positive movement, they were the first to routinely feature models of all sizes and ethnicities on their site, often using customers as the face of their company.
Laura Byrnes, founder and CEO, says, "My goal is to show women that you create your own beauty standard. Your beauty standard is you at your best." Byrnes is happy other companies are finally following her lead, carrying a wider range of sizes and featuring plus size models regularly, something she's been doing since she started 15 years ago.
@xoxoaliie the winning contestant writes, "Daydreaming if I would ever feel normal again, let alone feel attractive. That's when I discovered @pinupgirlclothing. They were one of the few clothing lines that were not only making vintage inspired clothing for women of all shapes and sizes, but really caring about the clothes LOOKING great on all sizes. Seven years later, my clothes are as much a part of who I am as my scars from cancer." Designed by women for women, it's not clothing for the sake of fashion but a company who truly cares about making clothes that make women feel good.
About Pin Up Girl Inc.: Pin Up Girl Inc. is a vintage inspired apparel company founded by designer Laura Byrnes in 1996. Proudly made in the USA and designed by women, for women, it boasts four house brands with a mission to provide Couture for Every Body. Pin Up Girl's brands include; Pinup Couture, Laura Byrnes California, Deadly Dames and Dixiefried.
SOURCE Pin Up Girl Inc.