CHICAGO, Jan. 14, 2016 /PRNewswire/ -- LotLinx, the industry leader in driving highly qualified online shoppers directly to automotive dealers, has named David Salinas as its VP of Business Analytics. Salinas' wealth of Google Analytics knowledge and reporting experience will help LotLinx better serve auto dealers by providing them greater transparency and insight into their data.
"I've worked with some of the biggest international brands. I can't wait to empower dealers to increase their digital sophistication and optimize their sales," Salinas said.
A graduate of Stanford University, Salinas went to Google as a Google Analytics Account Manager. There, he developed a comprehensive market penetration analysis tool to measure competitive growth and participated in the launch of Google Analytics. Salinas went on to found Namuco, specialize in web analytics at Designory, and ultimately lead analytics and digital strategy at TBWA/Chiat/Day before coming to LotLinx.
"We have strengthened our team powerfully by bringing David onboard," said Denise Chudy, chief executive officer of LotLinx. "David possesses a command of analytics like few do in the industry, and with his help, we will be able to better help our dealer customers leverage their data to drive increased business success."
About LotLinx: LotLinx empowers auto dealers by sending highly qualified, self-declared car shoppers directly to their vehicle details pages with its ground-breaking Deeplinking™ technology platform. Founded by a team of veteran automotive and digital innovators, LotLinx's mission is to empower the automotive industry by tearing down the wall between dealers and their customers, providing a greatly enhanced sales experience for consumers and improved sales velocity and holding costs savings for dealers.
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