Piperlime Unveils A New Site Featuring Social Shopping Technology And Style Advice From Fashion "It" Girls Introducing the New, Exclusive Piperlime Collection

SAN FRANCISCO, Aug. 18, 2014 /PRNewswire/ -- Piperlime, the online boutique known for being shoppers' connection to chic, is excited to reveal a new online shopping experience, featuring inspirational social media feeds, and introduce the first-ever Piperlime Collection.

Since Piperlime's launch in 2006, the brand has sought to meet customers' desire to always be street-style ready. Inspired by their always-evolving, social media-savvy girl, Piperlime has enhanced its website to include streams of images filtered directly from Instagram providing customers with endless inspiration from fashion "it" girls to everyday women with effortless style. Shoppers will be able to click on these social images and shop the items to make these looks their own. Piperlime now feels like you are shopping the social feeds of the girl who always gets it right. Piperlime product pages will also feature styling ideas from bloggers and influencers, showing unique ways to style the same must-have pieces for each season.

"We're excited to integrate social media into our customers' shopping experiences," says Lexi Tawes, Vice President and General Manager of Piperlime. "Interweaving technology into our incredible mix of product and fashion expertise is making Piperlime more than a shopping destination; we've become a style resource."

Piperlime will continue to feature the most influential contemporary brands while introducing new up-and-coming labels – emulating the way its customer likes to dress with a mix of brands and price points. In addition to the site updates, the brand is revealing a new logo that embodies Piperlime as a true, elevated fashion destination.

"Our customer is the contemporary girl who loves to curate her own looks," says Jamie Lewin, Director of Design and Trend. "While we are always inspired by the runway, our girl looks more to street style and social media for tips on how to mix and match all of the pieces in her own way.  She blends investment and affordable pieces in a way that's cool, feminine and always true to herself."

Lewin leads the design team for the first-ever Piperlime Collection, an elevated assortment of apparel inspired by the chic and covetable style of the Piperlime girl. It will be available on www.piperlime.com and at the Piperlime SoHo store in September 2014. The trend-driven collection will feature 68 classic pieces ranging in price from $34-$170, and will evolve each season, complementing the other brands offered on the site.

Already known for providing access to celebrity style icons such as Piperlime Guest Editor Olivia Palermo, the brand will celebrate the evolution of the Guest Editor Program by featuring 25 "It Girls" whose social media feeds are just the type the Piperlime customer wants to shop. The program, which will kick-off with Supermodel Chrissy Teigen, will provide Piperlime customers with advice and tips from style stars such as Socialite Poppy Delevingne, Fashion Designer Claire Vivier, Blogger Julia Engel of Gal Meets Glam, Musician ZZ Ward, NYC Influencer Christina Tosi of Momofuku Milk Bar and many more.

Piperlime carries more than 300 apparel, footwear and accessories brands ranging from casual to designer. Piperlime customers receive free shipping and free returns on every order, along with 24-hour customer service via phone or email. Gap, Banana Republic and Old Navy credit cards are accepted, and customers can earn and redeem reward points at piperlime.com. Customers can also shop four other Gap Inc. online stores using the same shopping bag and one easy check out.

About Piperlime
Piperlime is a women's apparel and accessories brand offering a unique mix of products, labels and price points, including the brand's own line, Piperlime Collection. The online shopping site features fashion inspiration, curated picks and exclusive tips on how to wear the season's trends - from the site's popular Piperlime Guest Editor program to its one-of-a-kind social feed featuring social-savvy fashionistas. Piperlime is the connection to chic. Launched in 2006, Piperlime is part of the Growth, Innovation and Digital division of Gap Inc. (NYSE: GPS).

About Gap Inc.
Gap Inc. (NYSE: GPS) is a leading global retailer offering clothing, accessories, and personal care products for men, women, and children under the Gap, Banana Republic, Old Navy, Piperlime, Athleta, and Intermix brands. Fiscal year 2013 net sales were $16.1 billion. Gap Inc. products are available for purchase in more than 90 countries worldwide through more than 3,100 company-operated stores, over 350 franchise stores, and e-commerce sites. For more information, please visit www.gapinc.com.

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SOURCE Piperlime



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http://piperlime.gap.com

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