PARSIPPANY, N.J., Nov. 24, 2015 /PRNewswire/ -- For nearly 30 years, the Pirate's Booty® Pirate and his first mate, Crunchy the Parrot, have been providing bettarrr-for-you snacking options for kids—and kids at heart—who enjoy the satisfying crunch of baked rice and corn puffs. For the second year in a row, The Pirate's Booty Pirate and Crunchy the Parrot will join the momentous holiday event that is the annual Macy's Thanksgiving Day Parade®.
"The Pirate's Booty family is excited to once again board the "Treasure Hunt" float in the Macy's Thanksgiving Day Parade and participate in this cherished holiday event," said Erin Lifeso, Vice President of Snacks Marketing at B&G Foods. "As we ride along the famed parade route, we are delighted to bring the adventurous spirit and fun of our better-for-you snacks to millions of families across the country as they celebrate Thanksgiving."
To celebrate the 89th Annual Macy's Thanksgiving Day Parade, Pirate's Booty will help ignite holiday fun for all little buccaneers and bring the magic of the parade into homes nationwide with a variety of activities available on its website, www.piratebrands.com. Activities include origami boat and eye patch crafts, a treasure hunt map, and a pirate's drawing guide. A glossary of pirate lingo is also offered so yarrr mateys can share their pirate speak at the Thanksgiving table and join the Pirate's Booty Pirate in his parade adventures.
In its sophomore year, the "Treasure Hunt" float from Pirate's Booty makes waves as a 40-foot tall pirate ship that displays a giant treasure map and surprises that will shiver yarrr timbers as it sets sail down the streets of Manhattan. The Pirate's Booty Pirate will steer the ship, while his first mate Crunchy the Parrot will keep a lookout from the crow's nest.
Pirate's Booty will make a splash on Thursday, Nov. 26, at the 89th Annual Macy's Thanksgiving Day Parade, airing live nationwide on NBC-TV. The festivities kick off at 9:00 a.m., in all time zones. For more information about Pirate's Booty, please visit www.piratebrands.com.
About Pirate Brands
Pirate Brands has been creating deliciously baked snack treasures since 1987. Pirate Brands was founded on the belief that you shouldn't have to "snackrifice" taste and fun for products made with goodness. Pirate Brands' snacks, which include Pirate's Booty, Smart Puffs and Original Tings, are free from fryers and ingredients you can't pronounce. For more information, please visit www.piratebrands.com.
About B&G Foods
B&G Foods, Inc. (NYSE: BGS) and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, branded shelf-stable and frozen foods across the United States, Canada and Puerto Rico. Based in Parsippany, New Jersey, B&G Foods' products are marketed under many recognized brands, including Ac'cent, B&G, B&M, Baker's Joy, Bear Creek Country Kitchens, Brer Rabbit, Canoleo, Cary's, Cream of Rice, Cream of Wheat, Devonsheer, Don Pepino, Emeril's, Grandma's Molasses, Green Giant, JJ Flats, Joan of Arc, Las Palmas, Le Sueur, MacDonald's, Mama Mary's, Maple Grove Farms, Molly McButter, Mrs. Dash, New York Flatbreads, New York Style, Old London, Original Tings, Ortega, Pirate's Booty, Polaner, Red Devil, Regina, Rickland Orchards, Sa‑son, Sclafani, Smart Puffs, Spring Tree, Sugar Twin, Trappey's, TrueNorth, Underwood, Vermont Maid and Wright's. B&G Foods also sells and distributes Static Guard, a household product brand. For more information, please visit www.bgfoods.com.
About the Macy's Thanksgiving Day Parade
With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy's Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For more than 85 years, the Macy's Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy's employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America's best marching bands, fabulous floats and Macy's signature giant helium character balloons. For more information on the Macy's Parade please visit www.macys.com/parade or call the Parade hotline at (212) 494-4495. Media Materials are available at macysparadepress.com.
CONTACT: Laura Salerno, Laura.Salerno@havasww.com
SOURCE Pirate Brands