PitchEngine and 3BL Media Partner on New Content Marketing Platform
Strategic partnership integrates innovative distribution and content marketing solution to PitchEngine for small business, enterprise
LANDER, Wyo. & NORTHAMPTON, Mass., Aug. 16, 2013 /PRNewswire/ -- PitchEngine, the company that pioneered digital content creation software for marketing and public relations, and 3BL Media, a leading content marketing and distribution platform, announced today a strategic partnership to bring an innovative distribution mechanism to customers.
The partnership will provide PitchEngine end-users with new solutions for content visibility and placement.
"For our users, it's been a long time coming," said Jason Kintzler, PitchEngine Founder and CEO. "Until recently, we've struggled to find a solution we felt good about. 3BL's platform rivals old school distributors and makes effective use of traditional and social media channels that can better amplify our clients' content," Kintzler added.
Kintzler said there have been many opportunities to provide a more complete solution in the past, but nothing that would truly differentiate the platform from other more traditional models.
"3BL has taken a much deeper, more organic approach to content distribution than any of the PR wire services out there that we have evaluated," Kintzler explained. "Greg and his team have a great vision for the future and really understand the digital media landscape today."
3BL Media, a news and content distribution platform, grew out of the Corporate Social Responsibility and Sustainability Communications space and has expanded into a robust tool for many of the largest global brands for the distribution of news and content about a wide variety of topics including CSR, Sustainability, Health, Energy, Philanthropy, Environment, Technology, Education and general non-financial business news and content.
"We see an enormous opportunity to do something different here," explained Greg Schneider, Co-founder and CEO of 3BL Media.
"Our customers are becoming more and more diverse. They've evolved from press release writers exclusively, to content creators and marketing gurus."
Kintzler explained there were two major factors that led to this new agenda for PitchEngine.
"Traditional PR wire services have been struggling to find new ways to market their services instead of developing new solutions. Marketers just aren't seeing the value anymore," Kintzler said.
"On the content creation side, no one took a hard look at the tools. They assumed that blogs were 'good enough' solutions for brands to create content and that's just short-sighted," he said.
"We've reinvented the way brands create things like articles, blog posts and press releases. The result is a more sophisticated, app-like piece of content that serves as a utility for marketers on all devices."
PitchEngine plans to begin rolling-out the new features and functionality to users today. Aside from added distribution, users will see several new improvements including enhanced tracking and reporting.
About 3BL Media
3BL Media is a pioneer in the content marketing and distribution space that offers a SaaS-based, multi-channel news and content distribution platform for highly targeted distribution of multiple media types. Through the Company's cloud-based platform, organizations are able to easily distribute multi-asset content (including blogs, photos, videos, press releases, white papers, etc.) through traditional media and social media channels. The Company's platform is utilized by many of the world's leading major brands, small businesses and non-profit organizations from virtually every business sector. http://3blmedia.com
PitchEngine is the premier content creation and distribution tool for publishing beautiful marketing messages to the web and mobile. PitchEngine helps connect small businesses and large organizations with their audiences through content and provides brands and agencies with robust content creation and management software. PitchEngine has been called, "one of the PR industry's most transformative innovations" and is credited with "heralding in a new era of public relations." http://pitchengine.com
Greg Schneider, 866-508-0993 ext. 113, firstname.lastname@example.org
SOURCE 3BL Media
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