PITOOEY! Concludes Successful Week as Sponsor of the Waste Management Phoenix Open (changing its name from White Dental Supply)

PHOENIX, Feb. 19, 2013 /PRNewswire/ -- PITOOEY!, Inc. (OTCBB: PTOO) concluded a successful seven day run at the Waste Management Phoenix Open this past week. Attendees expressed consistently positive feedback regarding the services the PITOOEY!™ app will provide. Consumers and business owners were enthusiastic about being able to partake in this groundbreaking marketing opportunity.

"We are very excited about launching PITOOEY!™ at the Waste Management Phoenix Open, and the buzz generated throughout the tournament exceeded all expectations. Our team did a fantastic job spreading the message and excitement about PITOOEY!™ to the attendees of the Open," said CEO Jacob DiMartino. "We are incredibly optimistic about the future of PITOOEY!™"

Upon entering the Waste Management Phoenix Open, the massive crowds were greeted by a DJ and the energetic staff of "PITOOEY!™ Girls." They were then directed to the grand PITOOEY!™ Glacier, which was adorned with 60-inch flat screen TVs and 3' tall versions of the company's penguin logo, "PITOOEY!" . The ultimate purpose of the Glacier display and the PITOOEY!™ Girls was to educate people about PITOOEY!™ and encourage them to download the free app. Establishing a large group of dedicated, early adopters is crucial for the success of apps in this space, and the Phoenix Open did exactly that for PITOOEY!™

On Saturday, February 2, the Waste Management Phoenix Open broke an all-time PGA tour single day attendance record with 179,022 spectators, and overall the event saw 525,821 attendees.  

The launch of PITOOEY!™ received tremendous exposure at the WMPO, the perfect opportunity to build brand awareness. With 160 QR codes located throughout the course, the impressive vendor booth featuring our Glacier, to the PITOOEY!™ Girls welcoming visitors at the booth and canvassing the course, nearly every attendee was aware of this new and innovative app. On the final day of the tournament the PITOOEY!™ Girls could be seen with the PITOOEY!™ Penguin poster and legions of rowdy fans waving their PITOOEY!™ gear on live television at the infamous 16th hole. Ultimately, the PITOOEY!™ Penguin poster was signed by most of the PGA players including with the Waste Management Phoenix Open Winner, Phil Mickelson.  And who says penguins only do well in cold weather?! 

To download the app, go to http://itun.es/us/ilLxJ.i.

For further information, please visit www.pitooey.com.

About PITOOEY!™, Inc.

PITOOEY!™, Inc. is a digital marketing agency that leverages its proprietary technology and industry expertise to assist companies in establishing and developing a presence on the Internet. The company's offerings come from three distinct, yet synergistic, business groups, Choice One Mobile, Rockstar Digital, and PITOOEY!™ Mobile, with the company's flagship product, the PITOOEY!™ app

Choice One Mobile offers various services regarding content creation, search engine optimization, social media management, and mobile platform optimization using "Mobile Caviar" (sm) - an array of unique processes for the distribution of mobile marketing content. Rockstar Digital develops and manages high-end digital content including site, social and mobile content management as well as customized e-commerce. The PITOOEY!™ app is a preference based, searchable ad network. On the PITOOEY!™ platform, a partner business may upload messages into the database, which users "pull" according a profile based on their (the consumer) interests, previous purchases, current location, etc. PITOOEY!™ provides a service to users, as well as an engagement tool for businesses.

For more information, please visit www.Pitooey.com.

Forward-Looking Statements
This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.

PITOOEY!™, Inc. Contact:
Investor Relations
InvestorRelations@pitooey.com

SOURCE PITOOEY!, Inc.



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