2014

Pizza Hut® To Reward America If All Four No. 1 Seeds Advance To Atlanta College Basketball Legend Bobby Hurley to Assist America's Largest Pizza Company with Offer of Free One-Topping Medium Pizzas to Hut Lovers™ Members if all No. 1 Seeds Reach Semifinals

DALLAS, March 18, 2013 /PRNewswire/ -- It's not easy getting to the top, whether in sports or in business.

That's why Pizza Hut, the largest pizza chain in the country, is offering basketball fans who sign up for the company's Hut Lovers program at PizzaHut.com/HutLovers a slam dunk of a deal if all four No. 1 seeds advance to the semifinals of the highly-anticipated men's college basketball tournament in Atlanta April 6-8, 2013. The deal? A free medium one-topping pizza! If the No. 1 seeds prevail, Hut Lovers members will receive a coupon via email to redeem the free medium one-topping Pizza Hut pizza.

(Logo: http://photos.prnewswire.com/prnh/20110609/CG16913LOGO-b)

"We know that being No. 1 requires hard work and loyal fan support, so we're rooting for the top seeds in the tournament alongside our great customers," said Kurt Kane, Chief Marketing Officer at Pizza Hut. "Four No. 1 seeds have made the semifinals before, but never has this much been at stake for pizza lovers nationwide. If it happens again, we're prepared to make it the greatest championship in college basketball history with free pizza."

College basketball legend Bobby Hurley will make the program especially great for fans everywhere by carrying his skills off the court to represent the Red Roof as spokesperson for this hoop dream promotion. The two-time college basketball champion and All-American point guard will be front and center in keeping Pizza Hut fans informed as the suspense builds for the journey to Atlanta.

"I was fortunate to play on No. 1 seeds and championship teams during my collegiate career," said Bobby Hurley. "In basketball you need to have a solid foundation, team-first mentality and great fans to build a championship program.  Pizza Hut has accomplished the same for the pizza industry and I'm looking forward to assisting them in their efforts to 'Make It Great' for their fans during the tournament."

After consumers have signed up for the Hut Lovers program, and the No. 1 seeds advance to Atlanta, the coupon will be issued and redeemable online through April 15.

The big tournament has seen an entire No. 1 seed semifinals only once, in 2008. What better time to root for No. 1s than when the best teams in college basketball have Pizza Hut cheering every step of the way. For more information, visit PizzaHut.com and follow Pizza Hut on Twitter via @PizzaHut.

About Pizza Hut

Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), delivers more pizza, pasta and wings than any other restaurant in the world. The only pizza company to be named a top ten franchise in 2013 by Entrepreneur Magazine, Pizza Hut began 55 years ago in Wichita, Kansas, and today operates more than 10,000 restaurants in more than 90 countries. Pizza Hut also is the proprietor of the BOOK IT! Program, which is a long-standing children's literacy program used in more than 650,000 classrooms nationwide. In 2013, Pizza Hut is expected to surpass 4,000 WingStreet locations. To order online from Pizza Hut, visit PizzaHut.com.

Twitter: @Pizzahut

Facebook: Facebook.com/pizzahut

Instagram: Statigr.am/pizzahut

Pinterest: Pinterest.com/pizzahut

Media Contacts


Doug Terfehr 

Luke DeRouen

314.550.0934

214.727.3708

doug.terfehr@yum.com   

luke.derouen@zenogroup.com        

SOURCE Pizza Hut



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