PlaceIQ Announces Cross-Screen Capabilities through Partnership with Tapad Enhanced Offering Provides Marketers with Deep Understanding of Where and When to Engage Audiences
NEW YORK, May 13, 2014 /PRNewswire/ -- PlaceIQ, the company building more accurate audiences with location, time and real-world behavior, today announced a partnership with Tapad, the leader in cross-device marketing technology. The partnership gives PlaceIQ the potential to leverage its unique insights into real-world human behavior and extend it beyond mobile and into desktop display advertisements. With Tapad Device Graph Access and PlaceIQ's proprietary understanding of audiences, PlaceIQ clients gain unprecedented audience insight and can improve advertising campaign results.
Tapad's groundbreaking cross-screen technology is housed within its proprietary Unify platform. Unify's device data management system is the Tapad Device Graph™. With more than one billion devices "unified by Tapad™," the Device Graph enables advertisers to connect audiences across smartphones, tablets, desktops and laptops.
"We are combining our ability to provide a richer, multi-dimensional view of where and when to engage audiences with Tapad's cross-screen capability to help clients implement more comprehensive campaigns," said Duncan McCall, CEO and Co-Founder of PlaceIQ. "We will be able to give brands a deeper understanding of their audiences, resulting in an increase in effectiveness of campaigns across devices thanks to Tapad's revolutionary technology."
PlaceIQ's location-based intelligence delivers a window into human behavior. Analysis of multiple data points enables brands to reach their consumers at the ideal time with relevant messaging. Adding cross-screen data to PlaceIQ's capabilities enhances efforts to break through the noise and speak directly to their target audience.
"PlaceIQ provides unmatched knowledge of 'path-to-purchase' behavior for retail and digital transactions," said Are Traasdahl, Tapad Founder and CEO. "Their technology is poised to reshape how the industry measures real-world, in-store ROI, and when combined with Tapad Device Graph Access, advertisers will have a truly unified view of campaign performance."
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. The company offers the largest in-market opportunity for marketers to address the new and ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers, marketing technology companies and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. Backed by major venture firms, Tapad is based in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles, Miami and San Francisco. TechCrunch called the powerhouse Tapad team "a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade."
Leading CPG, retail, automotive, entertainment, consumer electronics, and other national brands and their agencies rely on PlaceIQ's patented technology and suite of consumer discovery, engagement and activation solutions to engage with the right consumers and lead them to desired brand actions and destinations at unbeatable scale. PlaceIQ's Place Visit Rate (PVR™) is already the standard for measuring real-world, in-store ROI, quantifying the value and effectiveness of advertising, targeting and messaging. The company is headquartered in New York City and has offices in San Francisco, Los Angeles, Detroit, Chicago and Boulder, Colorado. For more information, visit www.placeiq.com. Follow us on Twitter @PlaceIQ and like us on Facebook: PlaceIQ.