PlaceIQ's location intelligence platform is a privacy-friendly solution that utilizes opt-in methodology to observe more than 10 billion location-enabled data points every day, to help brands holistically understand and engage with consumers. By layering MasterCard Audiences -- aggregated and anonymous insights on shopper segments such as retail, automotive, CPG, dining, travel and others -- with PlaceIQ's understanding of real world behavior, the resulting insights can inform effective media strategy, audience activation and measurement, as well as transform business decisions for brands and their media agencies.
"With this enhancement, we can bring a powerful new dimension of understanding to consumer audiences," said Nadya Kohl, EVP of Business Development at PlaceIQ. "By inferring insights about what consumers do in the real world with spend insights, brands will be able to transform the way they acquire, retain and engage with customers."
Marketers will also gain access to campaign analytics, drawn from coupling PlaceIQ's Place Visit Rate (PVR®) with MasterCard Audiences, to understand the efficacy of their campaigns in driving sales.
"Today's consumer is coming at merchants from all angles and channels," said Gary Kearns, executive vice president of information services at MasterCard Advisors. "The merchants who win will use a richer understanding of their consumer segment to deepen their engagement and better serve their customers at every touchpoint."
MasterCard Advisors joins PlaceIQ's robust partner ecosystem, comprised of data and technology leaders. For more information, please visit www.placeiq.com.
For brands seeking to understand consumer behavior, PlaceIQ connects physical and digital activities across time, space, and mobile devices to uncover opportunities to learn and connect with audiences. PlaceIQ is a powerful, location-based audience and insights platform that organizes a wide variety of consumer activity data around a precise location base map at massive scale. PlaceIQ uses its detailed understanding of location and consumer activity to reach a targeted audience, and also to derive powerful insights about consumer behavior to inform market and business strategies for national brands. The company is headquartered in New York City and has offices in Palo Alto, Chicago, and Detroit. For more information, visit www.placeiq.com. Follow us on Twitter @PlaceIQ and like us on Facebook: PlaceIQ.
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