NEW YORK, May 10, 2016 /PRNewswire/ -- PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities across time, space and mobile devices today announced its selection as the first location technology company of its kind to be integrated with Adobe Audience Manager, the company's data management platform (DMP) within Adobe Marketing Cloud.
This integration with Adobe Audience Manager's Audience Marketplace gives customers seamless access to PlaceIQ's vast location-based consumer audience data, measurement, and analytics – enabling global marketers the ability to further extend their use of PlaceIQ insights to inform media strategy, planning, analytics, and enterprise-grade business decisions.
PlaceIQ's extensive audience library includes more than 1,000 unique audience profiles, based on detailed analysis of visitation to real-world points of interest, across industries, including auto dealerships, dining establishments, entertainment venues, retail locations, travel destinations and more. These audiences are developed via PlaceIQ's patented location analytics platform, a privacy-friendly solution that utilizes opt-in methodology to observe 100 million unique mobile users and over 10 billion location-enabled data points every day.
"Today's news is about significantly extending the value that PlaceIQ delivers to marketers," said Duncan McCall, CEO and co-founder of PlaceIQ. "Over the past five years, we've used our technology platform to help brands better understand how audiences interact with the physical world. As the first location data company of our kind to bring our audiences to the Audience Marketplace, we are pleased to put our sophisticated audience library, purpose-built for marketers, at the fingertips of a much wider audience."
Adobe Audience Manager's Audience Marketplace is a private data marketplace that connects advertisers and content publishers to buy and sell second and third-party data without the time-consuming challenges of setting up individual partnership agreements. The data exchange also enables companies to scale their high-value audience segments for personalized and targeted content across marketing channels.
"We strive to bring marketers new and valuable perspectives on consumer audiences via Adobe Audience Manager's Audience Marketplace," said Amit Ahuja, senior director of data management, Adobe. "PlaceIQ does this. The company has built a unique technology legacy, using location data to understand real world audience interactions - adding tremendous value to our already robust Audience Marketplace. With PlaceIQ audiences, we are giving our customers, for the first time, a new way to redefine the way they manage, activate and monetize audiences across marketing channels, using location data."
For more information about the availability of PlaceIQ audiences on Adobe Audience Manager's Audience Marketplace, please visit: www.placeiq.com
For brands seeking to understand consumer behavior, PlaceIQ connects physical and digital activities across time, space, and mobile devices to uncover opportunities to learn and connect with audiences. PlaceIQ is a powerful, location-based audience and insights platform that organizes a wide variety of consumer activity data around a precise location base map at massive scale. PlaceIQ uses its detailed understanding of location and consumer activity to reach a targeted audience, and also to derive powerful insights about consumer behavior to inform market and business strategies for national brands. The company is headquartered in New York City and has offices in Palo Alto, Chicago, and Detroit. For more information, visit www.placeiq.com. Follow us on Twitter @PlaceIQ and like us on Facebook: PlaceIQ.
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