Plackers Introduces Brush & Learn Musical Toothbrushes Innovative toothbrushes make daily brushing routine fun and educational for kids

SAN DIEGO, Dec. 7, 2010 /PRNewswire/ -- Plackers, makers of the first disposable dental flosser, expands its line of family-friendly oral care products with Brush & Learn by Plackers Kids, a series of unique musical toothbrushes for children.

Utilizing original melodies and upbeat, catchy lyrics, each toothbrush plays an entertaining, educational song that encourages healthy dental care habits by making brushing fun for children. Parents can choose from four Brush & Learn toothbrushes with songs that help teach children their ABCs, 123s, farm animal sounds, and proper teeth brushing techniques.

Tooth decay is the number one chronic childhood disease in the U.S. and children lose over 51 million school hours each year due to dental related illness*, according to the U.S. Surgeon General. Plackers is committed to finding innovative ways to help parents make dental care easy and fun.

"The Brush & Learn toothbrushes are a great way for parents to encourage a daily brushing routine at an early age that's both entertaining and educational," said Tom Barman, Director of Marketing for Plackers. "Children will look forward to brushing their teeth with Brush & Learn's melodic, interactive songs and will establish a foundation of healthy oral care habits that will last a lifetime."

Brush & Learn toothbrushes were designed with children in mind -- the large on/off button and ergonomic handle are easy for little hands to use, bristles are gentle on gums and each brush features a unique, educational song. Brush & Learn toothbrushes are also easy to store with a pedestal base that stands upright.

Brush & Learn toothbrushes are currently available at Walmart stores nationwide or online at www.plackers.com, and will soon be available in the oral care aisle at other major retailers as well. The suggested retail is $4.99 per brush. For more information on the complete Brush & Learn toothbrush line, go to www.plackers.com.

*Children's Oral Health-Surgeon General Fact Sheet. Division of Oral Health - Children's Oral Health. CDC (Centers for Disease Control and Prevention, http://www.cdc.gov/oralhealth/topics/child.htm

About Plackers

Plackers, a leading brand of consumer oral care products, is a pioneer in dental flossers and other consumer oral care products. Having patented the first disposable dental flosser, Plackers is committed to developing high quality, affordable oral care products with innovative features that include a comprehensive line of dental flossers, dental accessories, and dental night guards including the Grind No More Dental Night Protector. Plackers holds over 20 patents and is sold in major retailers worldwide. For more information, visit http://www.plackers.com.

About Brush & Learn

Brush & Learn is a registered trademark of Launch Marketing, LLC. For more information, visit http://www.launchsalesresults.com.

Media Contacts: Alexandra Elliot or Kim Lackey

(214) 379-7000

alexandra@spmcommunications.com or kim@spmcommunications.com



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SOURCE Plackers



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