Planet Fitness Strikes a Deal as 'Biggest Loser' Gym Sponsor Fast-growing chain is front-and-center for NBC's season premiere tonight
NEWINGTON, N.H., Jan. 3, 2012 /PRNewswire/ -- Planet Fitness, the gym franchise known for its Judgement Free Zone® atmosphere and friendly prices, has been named a national sponsor for The Biggest Loser, the NBC reality show that makes its season premiere tonight at 8 o'clock.
During the season, contestants will work out on Planet Fitness gym equipment at The Biggest Loser ranch in Calabasas, Calif. In some episodes throughout the winter and spring, contestants will work out at Planet Fitness gyms near their homes, under the guidance of Planet Fitness trainers.
"We're thrilled to be associated with The Biggest Loser and proud to have the opportunity to help the show's contestants on their journey toward improving their health and changing their lives," said Planet Fitness co-founder and chief executive Michael Grondahl. "Planet Fitness is the one gym where all people – no matter their fitness level – will find a comfortable and non-intimidating atmosphere to pursue their goals."
About Planet Fitness
Planet Fitness, which will open its 500th location this month, has 3.5 million members and is poised to become the largest gym operator in the world in 2012. The company opened more than 100 new locations in 2011, its biggest year ever.
Planet Fitness prides itself on giving people an unbeatable value – top-notch facilities at extremely low prices, and an atmosphere that focuses on the needs of occasional or first-time club members, rather than hard-core fitness fanatics. All Planet Fitness gyms feature a huge selection of brand-name cardio and strength equipment, and provide free and unlimited fitness instruction with all memberships.
SOURCE Planet Fitness