"Open enrollment is a very busy time for HR and benefits teams, and many do not have the time or resources to create communications materials," said Nancy Sansom, Chief Marketing Officer of PlanSource. "Employees who are satisfied with their benefits are more engaged and likely to remain with their employer longer than those who are not. So our goal with this kit was to give HR professionals everything they need to run open enrollment communications like an integrated marketing campaign to inform and educate their employees about their benefits choices and drive them to action."
Lack of knowledge around benefits and insurance lead to poor decisions
A recent nationally representative survey found that only 7% of respondents could successfully define the four basic health insurance concepts: plan premium, deductible, coinsurance and out-of-pocket maximum. In addition, the American Institutes for Research found that only 20 percent of Americans could correctly calculate how much they would owe for a routine physician visit. Young people, minorities and those with lower income or educational levels tended to have a tougher time understanding and using health insurance.
"Employees can easily be overwhelmed by insurance plans and the terminology used to describe them," said Sansom. "As a result of this lack of benefits and insurance knowledge, many are unprepared for open enrollment and risk being underinsured or end up paying for services they don't need. The resources we are providing will help to turn that around."
The Open Enrollment Communications Kit was unveiled during a webinar hosted by PlanSource, which highlighted a number of tips for building a comprehensive communications strategy and methods for using multiple channels to reach employees from different backgrounds and generations. The free webinar will be repeated twice during the fall, which is typically when companies hold their benefits open enrollment. More information and registration details for the webinar can be found here.
PlanSource is a technology company driven to create a better benefits and HR experience for employers and their employees. By offering flexible and intuitive software for benefits administration, insurance exchanges and human capital management, PlanSource's complete cloud-based technology helps nearly 10,000 employers and 3.5 million consumers with benefits shopping, enrollment, billing, compliance and administration. Learn more at www.plansource.com.
PlanSource is a registered trademark of PlanSource, Inc., and PlanSource owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.
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