2014

Planters Revolutionizes Peanut Butter With A New Line Of Unexpected Flavors NUT-rition Peanut Butter Adds Adventurous Ingredients to an American Favorite

NORTHFIELD, Ill., Aug. 29, 2012 /PRNewswire/ -- Peanut butter just got a makeover, as Planters introduces a new PB that has a bit of a punch. Created for adventure-seekers, the new line is the first national brand to add wholesome ingredients like bananas, granola, berries, raisins, cinnamon and nuts into its peanut butter. The Planters NUT-rition varieties are a delicious new take on the peanut butter people have come to love.

(Photo: http://photos.prnewswire.com/prnh/20120829/NY64886 )

Made with a peanut butter base, Planters NUT-rition peanut butter is nutrient dense and a good source of energy, providing six to seven grams of protein per serving and at least five vitamins and minerals, depending on variety[i].

"Planters NUT-rition peanut butter will change the way PB lovers think about their favorite staple," said Jon Hall, Brand Manager at Kraft Foods. "Once fans get a taste of NUT-rition, we know they'll be hooked! It's time for all of us to expect more from peanut butter."

Made with real chunks of granola and dried fruit, Planters NUT-rition is a perfect combination that results in zero grams of trans fat per serving and endless snack options. The good source of energy and delicious taste this mix provides will satisfy consumers ready to take on whichever adventure they choose to pursue.

Planters NUT-rition peanut butter is available nationwide in 12 oz. jars, with a suggested retail price of $3.49-$3.99. It's available in three flavors: Cinnamon Raisin Granola Nut, Banana Granola Nut and Berry Nut.

Mr. Peanut and Peanut Butter Doug
Planters will be releasing a new advertising campaign with the iconic Mr. Peanut along with his adventurous stunt double, "Peanut Butter Doug." Identical to Mr. Peanut with the exception of a goatee and aviator sunglasses, Peanut Butter Doug is the nut sent in to take the "crushes" for Mr. Peanut to create the new Planters NUT-rition peanut butter. The campaign, developed by BEING NY, part of TBWA, includes print, digital and social media creative that will be featured in lifestyle and sporting magazines this fall including: Golf, ESPN, Fitness, Sports Illustrated, WomensHealthmag.com and MensHealthmag.com.

About Planters
Planters, America's leading snack nut brand, has a long history of pioneering industry firsts. This inventiveness is delivered through a diverse portfolio of nutritious and delicious plant-based snacks such as peanuts, cashews, almonds and other nuts. Planters NUT-rition offers a distinctive line of nut mixes that focus on specific nutritional needs. Planters almonds and pistachios are roasted with real herbs and spices, delivering extraordinary flavor. Planters Trail Mix blends roasted nuts, delicious fruit and other wholesome ingredients to help fuel an active lifestyle. Planters Peanut Butter builds on that heritage and quality Americans expect from the iconic nut brand with its Creamy, Crunchy and Natural peanut butter varieties. 

About Kraft Foods
Kraft Foods Inc. (NASDAQ: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction is expected to be completed on Oct. 1, 2012. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, NASDAQ 100, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.

[i] Amount varies by variety. Serving size is 2 tablespoons.

Contacts:

Lynne Galia
Kraft Foods
847-646-4538
news@kraftfoods.com

Marisa Picker
Edelman
212-704-8153
marisa.picker@edelman.com

 

SOURCE Planters



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