NEW YORK, May 9, 2016 /PRNewswire/ -- Plated, the premium cook-at-home dinner delivery service, announced today the addition of Lou Weiss as President and Chief Marketing Officer. The company, which has been rapidly growing since its launch in 2012, leverages technology, data, and supply chain excellence to deliver a better dinner experience for its customers.
"Over the past year, we have built out a world-class executive team of industry leaders to help us keep pace with our rapid growth. We couldn't be more excited to add Lou to the team," said Josh Hix, CEO and Co-Founder of Plated. Co-Founder Nick Taranto added, "Lou has extensive expertise across e-commerce, subscription, wellness, and retail verticals. We are confident that Lou will supercharge our growth while enabling the company to continue to deliver an exceptional and personalized dinner experience to our customers."
Lou Weiss is a proven innovator who has consistently driven growth and value over his 25 year career. Lou has deep marketing and merchandising experience at companies such as The Vitamin Shoppe, Gaiam, and EarthWeb. At Plated, he will drive growth through ownership of merchandising, marketing, and product functions. His most recent role was Executive Vice President, Chief Marketing and Merchandising Officer at The Vitamin Shoppe where during his tenure, e-commerce revenues tripled and total revenue grew from under $500 million to over $1.2 billion.
"The Plated mission and values connect with my passion for helping people live happier, healthier lives," said Lou. "Plated is turning preparing dinner at home from a chore into an experience. By removing the time-consuming grocery shopping, the boredom of eating the same stuff over and over again, and the waste of throwing away half-consumed produce and other groceries, what's left is the fun of creating and sharing fantastic food with family and friends. I couldn't be more thrilled to be joining this incredible leadership team and company."
Plated is a technology company committed to making it easy to eat well. Built on data and supply chain excellence, the company delivers a better dinner experience for its customers, providing exceptional recipes, premium ingredients, and choice. Each week, customers choose from an innovative and thoughtfully sourced menu of 11 recipes and desserts. Plated delivers the fresh, pre-portioned ingredients needed to cook these chef-designed dishes at home. A proprietary tech stack, built-to-purpose supply chain, and data power the customer's experience. Plated, launched in 2012, has raised $56MM in capital, and has shipped millions of meals across the United States.
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