Plated Prepares for Scale

Addition of Key Executives Will Spearhead Company's Acceleration

Feb 11, 2016, 12:05 ET from Plated

NEW YORK, Feb. 11, 2016 /PRNewswire/ -- Plated, the premium cook-at-home dinner delivery service, announced today the addition of two key executives and a new independent Board Director that will enable the company to scale and accelerate growth. Dave Allen joins as the newest member of the Board of Directors, John Kuehn as COO, and Prasad Pola as SVP of Engineering. The company, which has been rapidly growing since its launch in 2012, leverages technology to deliver a better dinner experience for its customers through adventurous recipes, innovative ingredients, personalized options, and choice.

"Data, tech, and supply chain excellence are essential to maintaining and expanding our market position as the premium cook-at-home dinner brand. We're looking to onboard industry leaders to help us keep pace with our rapid growth," said Josh Hix, CEO and Co-Founder of Plated. "These accomplished executives have extensive expertise across e-commerce and food verticals thanks to dedicated tenures at recognizable brands. We are confident they can continue to quickly scale the business while building a proprietary supply chain, and operations and technical platforms that deliver an exceptional and personalized dinner experience for our users."

Prior to joining Plated's Board, Dave Allen held the most senior operating role at Del Monte Foods, Frito-Lay, US Food, and Findus. Under his leadership, the manufacturing, procurement and logistics teams made industry leading quality, service, and productivity improvements.

John Kuehn is a veteran operations and supply-chain executive with 28 years of experience at companies such as Provide Commerce Inc, Gateway Corporation, and Apple. At Plated, he will strengthen and scale the supply chain and make operations more efficient, effective and consumer friendly. In his most recent role, Chief Operations and Customer Service Officer at Provide Commerce, he oversaw the business over the span of 10 years, scaling it from a one-brand e-commerce company with approximately $150M in revenue to a diversified company of 10 brands with over $600M in revenue.

With over 15 years of experience in the e-commerce and retail industries, Prasad Pola has held technology leadership roles at Provide Commerce Inc, Quidsi Inc. (an Amazon subsidiary), and Tommy Hilfiger Corp. As the SVP of Engineering, he will champion the next phase of innovation and growth for Plated's digital and mobile properties.

About Plated
Plated is the premium cook-at-home dinner delivery service, built on data, technology, and supply chain excellence. The company leverages technology to deliver a better dinner experience for its consumers, providing exceptional recipes, personalized options, and choice. Each week, customers choose from an innovative and thoughtfully sourced menu of 11 recipes and desserts. Plated delivers the fresh, pre-portioned ingredients needed to cook these chef-designed dishes at home. A proprietary tech stack, built-to-purpose supply chain, and data power the consumer's experience. Plated, launched in 2012, has raised $56MM in capital and has shipped millions of meals across the United States.

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Jacqueline Wasilczyk
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