Platinum Guild International Partners With Fashion And Bridal Designer Monique Lhuillier On Campaign To Promote The Enduring Qualities Of Platinum Jewelry
NEW YORK, April 11, 2014 /PRNewswire/ -- Platinum Guild International USA (PGI-USA) is pleased to announce a new partnership with premier bridal, fashion and jewelry designer Monique Lhuillier to support and promote everlasting platinum jewelry.
An icon in her industry, Monique is revered internationally for her exquisite bridal and ready-to-wear collections that capture the essence of sophisticated luxury by provoking femininity, allure and glamour. She has dressed such celebrities as Halle Berry, Reese Witherspoon, Drew Barrymore and first lady Michelle Obama. Monique's recent foray into jewelry began with a collection of platinum engagement rings and wedding bands sold exclusively at Blue Nile, the world's largest online jeweler, and has since expanded into a full fine jewelry line. Her platinum engagement rings nod to the individuality of the millennial bride by offering four collections appealing to different styles: Romantic, Modern, Antiquity and Tradition. Throughout the program, Monique will speak to the exceptional qualities of platinum and why it is her metal of choice for these special pieces via both social and traditional media.
"Our partnership with Monique Lhuillier is one of our most exciting initiatives to date," says PGI-USA's president Huw Daniel. "Monique made a conscious decision to have her debut bridal jewelry line available exclusively in platinum. She has a natural affinity with platinum for its premium look, feel and durability, and her presence in the bridal space naturally complements platinum's leadership role."
"I am very excited about the PGI partnership," says Monique. "It truly is the most natural fit as I feel strongly that every wedding ring I design is made with premium quality platinum. I encourage my brides to invest in platinum; its long-lasting, natural white beauty and durability make it the most precious of metals as well as an eternal symbol of an enduring relationship."
To learn more about Monique Lhuillier Fine Jewelry, please visit:
About Platinum Guild International (PGI):
Platinum Guild International is dedicated to promoting platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in the US, China, Japan, India and London, providing information, assistance and education on all aspects of platinum jewelry. For more information please visit:
PGI-USA's consumer site: www.preciousplatinum.com
PGI-USA's press site: www.pgi-press.com
PGI-USA's Facebook page: www.facebook.com/jewelryplatinum
SOURCE Platinum Guild International USA