Playboy and Dream Hotels Host Soiree During Art Basel
Event, Sponsored by Ketel One® Vodka, to Feature the Hole Gallery and Kembra Pfahler's Femlins
CHICAGO, Nov. 30, 2011 /PRNewswire/ -- Playboy is hosting an exclusive cocktail party during Art Basel Miami Beach at Dream South Beach on Saturday, December 3 from 9p.m. – midnight.
The invite-only affair will celebrate Playboy's artistic legacy with Femlins, a one-night exhibition and performance by renowned musician and performance artist Kembra Pfahler. Her piece is inspired by Playboy's Femlin, the sexy sketched figure that wears thigh-high black boots, black gloves and nothing else. Created by LeRoy Neiman in 1955, the Femlin has appeared in every issue of Playboy magazine and has become nearly as iconic as the brand itself. Pfahler's work features body-painted models in 10 playful poses inspired by the Femlin.
HIGHBAR, the sleek 70s-inspired rooftop lounge and pool at Dream South Beach, gets a New York-style makeover for the week with a pop up version of Nur Khan's Electric Room from its sister property Dream Downtown. This unique setting will be the host venue for the event. Guests will enjoy Pfahler's performance and exhibition, all while sipping Ketel One® Vodka and listening to live music from DJ Matthew Stone.
Over the course of its 58-year history, Playboy has collaborated with thousands of provocative and notable artists, including Andy Warhol, Salvador Dali, Tom Wesselmann, Keith Haring and Jeff Koons, to create illustrations and works of art that bring the brand's thoughts, philosophies and ideologies to life in a meaningful way. Playboy is returning to Art Basel Miami Beach this year to celebrate the arts and support contemporary artists. Last year's event, "The Nude is Muse," also showcased Pfahler's work.
To further celebrate Playboy's artistic legacy, Dream South Beach will display 10 iconic photographs in the hotel lobby, featuring noteworthy magazine covers, celebrated interviews, and classic Playmate shots from the 50s and 60s.
About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries as well as retail stores and entertainment venues.
About the Dream Brand
Dream, the brainchild of hotelier Vikram Chatwal, is informed by a design philosophy that is contemporary, daring, at times surreal and always chic. Properties are highlighted by whimsical public spaces that mimic dream sequences and serene accommodations lit to lull the guest to sleep. Cosmopolitan yet comfortable, luxurious without being fussy, Dream hotels are remarkable for their genuine connection to the distinctive character of each locale, from New York's thriving theater district to the colorful soi of Bangkok. The brand recently entered into an agreement with Wyndham Hotel Group, the world's largest hotel company as measured by nearly 7,210 hotels, in which Wyndham gained exclusive rights to franchise and manage the Dream brand globally. Dream hotels will be able to leverage Wyndham's reservations system, Wyndham Rewards loyalty program and extended reach of sales, marketing and development professionals designed to further expand the brand.
About Vikram Chatwal Hotels
Vikram Chatwal Hotels is an international collection of upscale hotels in coveted destinations around the globe – from chic New York boutique properties to an alluring Bangkok retreat. Each address shares a connection to the atmosphere and energy of its city, combining intuitive high design, world-class service, unique food and beverage and modern accommodations to offer guests a truly cosmopolitan experience. www.vikramchatwalhotels.com
About Wyndham Hotel Group
Wyndham Hotel Group entered into an agreement with Chatwal Hotels & Resorts, LLC, and its management arm, Hampshire Hotels & Resorts, in January 2011 gaining exclusive rights to franchise and manage the Dream and Night brands globally. As part of the agreement, Dream and Night hotels also will be able to leverage Wyndham's global distribution system and Wyndham Rewards loyalty program as well as its sales and marketing channels. Wyndham Hotel Group, part of the Wyndham Worldwide family of companies, is the world‟s largest hotel company with approximately 7,190 hotels and 609,600 rooms in 66 countries under the hotel brands: Wyndham Hotels and Resorts®, Ramada®, Days Inn®, Super 8®, Wingate by Wyndham®, Baymont Inn & Suites®, Microtel Inns & Suites®, Hawthorn Suites® by Wyndham, TRYP® by Wyndham, Howard Johnson®, Travelodge® and Knights Inn®. In addition, the company has a license agreement to franchise the Planet Hollywood Hotels, Dream® and Night® brands and provide management services globally. All hotels are independently owned and operated excluding certain Wyndham and international Ramada hotels which are managed by Wyndham Hotel Management, Inc., one of its affiliates or through a joint-venture partner. Wyndham Hotel Group is based in Parsippany, N.J. www.wyndhamworldwide.com
SOURCE Playboy Enterprises, Inc.
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