Playboy Club at Sands® Macao Opens November 20 Celebrity Red Carpet Event Marks Arrival of Playboy Club Macao

CHICAGO, Nov. 17, 2010 /PRNewswire/ -- Playboy Enterprises, Inc. (NYSE: PLA, PLAA)  today announced that on November 20, 2010, Playboy will officially welcome guests to Playboy Club Macao on the top floor of Sands® Macao Hotel. Following the success of Playboy Club Las Vegas, the world's most glamorous and established entertainment brand is determined to elevate Macao beyond its status as a gaming centre and to pioneer its move into becoming a high-end entertainment destination.

Influenced by the original Playboy Club which was first launched in 1960, Playboy Club Macao has been designed to reflect the latest Asian trends in high-end entertainment. The sophisticated entertainment and gaming venue will span 12,000 square feet and will offer stunning views of the city skyline.

"The opening of Playboy Clubs around the world proves the brand is more popular than ever before," said Hugh Hefner, Founder and Chief Creative Officer, Playboy Enterprises, Inc. "Seeing the Bunnies in a global market as important as Macao shows that the Playboy Clubs are once again revolutionizing nightlife."

"We are thrilled to bring the Playboy brand to life in Macao with this dynamic new nightlife venue," said Scott Flanders, Chief Executive Officer, Playboy Enterprises, Inc.  "By partnering with Sands Macao, a world-class operator with proven success in the market, Playboy is offering residents and visitors alike a completely new entertainment and gaming experience."

The Playboy Club has historically attracted high profile members and the most sought after entertainers of the time, and Macao will be no exception.  Confirmed celebrity members, who are called Key Holders, presently include Lisa S, Michael Wong, Terrence Yin and Patricia Cheung, among others. The Club's Las Vegas counterpart Key Holders includes some of the biggest names in music and entertainment, such as P. Diddy, Kim Kardashian, Usher, and Paris Hilton.

"Macao is being positioned as the 'entertainment hub of Asia,' and the arrival of the Playboy Club in Macao will further strengthen this positioning.  Sands China is pleased to spearhead this effort by bringing a world class entertainment and lifestyle experience to Macao. The arrival of Playboy Club Macao raised the bar in nightlife entertainment for people living in and travel to Macao," says Edward Tracy, President and Chief Operating Officer, Sands China Ltd.

With Playboy inspired decor, the club will be reminiscent of the 1960s Playboy Clubs. Guests will be able to enjoy high specification media rooms, live entertainment and private gaming.

In tandem with the Playboy Club opening will be return of the Playboy Bunny to Asia, an iconic mainstay of the Playboy Brand.  On 15 October, Playboy Club Macao held a Bunny Hunt event to initiate the recruitment of Bunny hopefuls to serve as the new Club's brand ambassadors.  Playboy has received over 600 Playboy Bunny applications from Macao, Hong Kong, Australia, Romania, Brazil, the United States, Canada, and other countries around the world.  The new Playboy Bunnies will undergo the strict training required for the position.

To celebrate the launch of Playboy Club Macao, internationally acclaimed Hong Kong fashion designer Pacino Wan has been chosen to add his style to the iconic Playboy Bunny Costume. Following in the footsteps of Roberto Cavalli, Pacino Wan will add Asian flare to the iconic Bunny Costume, originally created in 1960 by Hugh Hefner.

Playboy Club Macao joins Playboy Club Las Vegas at The Palms Casino Resort and Playboy Club Cancun, as well as future properties in development in Miami and London.

In addition to Playboy Club Macao, Playboy and Sands China are also planning to open a 30,000 square foot Playboy Mansion in 2012. Integrating bars, lounges, nightclub, gaming and retail, the Playboy Mansion Macao will offer an entirely new nightlife experience capitalizing on the allure and history of the legendary Playboy Mansion.

The Playboy Club's history stretches over 50 years. Originally opened to the public in 1960 in Chicago, USA, it quickly became one of the world's most successful night club chains which sold nearly 2.5 million membership keys and employed over 25,000 Playboy Bunnies.

About Playboy Enterprises, Inc.

Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries as well as retail stores and entertainment venues.

About Playboy Club Macao

The Playboy Club, which celebrated its 50th anniversary in 2010, will make its highly anticipated debut atop Sands® Macao Hotel on 20 November of this year. The 12,000sqft penthouse club incorporates high-end gaming with an opulent lounge overlooking the Macao skyline. The Club will feature luxurious Playboy inspired decor and artwork, high-tech media rooms, private gaming areas, live entertainment and a unique VIP arrival experience, all specially tailored for Asian consumers.

The arrival of the Playboy Club confirms the city's status as the gaming and entertainment hub of Asia. Playboy is committed to growth in Asia and aims to establish itself as a premium entertainment lifestyle brand tailored for Asian consumers. Following the opening of the Playboy Club Macao, a 30,000sqft Playboy Mansion will launch in Macao in the first quarter of 2012.

About Sands® Macao

Opened on May 18, 2004, Sands® Macao is the first Las-Vegas-style casino in Macao. It quickly redefined the entertainment experience and set the standard for future developments in Macao.  The stunning, reflective gold glass exterior houses a wide range of diversions, from 289 suites, signature restaurants, a theater, outdoor swimming pool, deluxe spa and salon, conference and banquet facilities, unrivalled shows to a vast array of gaming offerings.

SOURCE Playboy Enterprises, Inc.



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