LOS ANGELES, Jan. 27, 2014 /PRNewswire/ -- Playboy is continuing its 60th anniversary festivities in New York City by once again throwing one of the most exclusive parties in town during football's biggest weekend.
The Playboy Party will take place at The Bud Light Hotel Lounge (Pier 86, 46th & 12th Avenue) on Friday, January 31, beginning at midnight. Celebrities, athletes, and VIP guests will enjoy music by DJ Irie and a special live performance by Nelly and Friends during what promises to be one of the Big Apple's most talked about parties of the weekend.
An invite-only group of partygoers will mingle with Playboy Playmates wearing traditional Bunny Costumes in a transformed space that both celebrates the magazine's 60-year history and incorporates themed elements from a variety of sponsors. In addition to title sponsor Bud Light, event sponsors include A&E Network (for season two of the hit series "Bates Motel," premiering March 3), HISTORY (promoting season two of its hit scripted series "VIKINGS," which debuts Thursday, February 27), MINI USA, Buffalo David Bitton, and Jean Paul Gaultier.
Guests will enter the party through a "Bates Motel" themed check-in area and receive a pair of polarized sunglasses that, when worn inside, will offer a voyeuristic look into the "Bates Motel" on display. They'll continue on to a raised "VIKINGS" ice bar in the center of the party where they can enjoy drinks at large, communal tables outfitted with fur blankets while listening to music from a surprise opening DJ presented by Buffalo David Bitton. Partygoers will also get a taste of Playboy's heritage when they escape through a facade designed to look like the original Playboy Club London on Park Lane. Once inside, they'll experience today's Playboy Club London complete with gaming tables where they can win chips redeemable for Playboy and MINI USA prizing. MINI will also take guests through the ages by featuring a 2000 Mini Classic "Final Edition" and the all new third generation MINI Hardtop (available in spring 2014) in this area.
Last year's Playboy party in New Orleans featured a special performance by B.o.B and Trombone Shorty. Celebrities, musicians and athletes in attendance at the Playboy party in years past include Bradley Cooper, Anna Farris, Kanye West, Gabrielle Union, Aaron Rodgers, Jon Hamm, Maria Menounos, Neil Patrick Harris, Tony Romo, Jessica Szohr, Usher, Chris Evans, Emmanuelle Chriqui, Shaquille O'Neal, David Arquette, LMFAO, Rascall Flatts, Kyle Busch, Nick Cannon, Alyssa Milano, Jeremy Piven, Adrian Peterson and Marshall Faulk.
NOTE TO MEDIA:
Only a select number of pre-approved media will be able to gain admittance to the event. Playboy Playmates are available for interviews both prior to and during the event. For additional information or to schedule an interview, please contact Melissa Howard with EFG::Entertainment Fusion Group: firstname.lastname@example.org // 646-336-6420, ext. 104
About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries as well as retail stores and entertainment venues.
About Bud Light
Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit www.BudLight.com.
About A&E Network
Now reaching 100 million homes, A&E is the home to 100% original content that inspires and challenges audiences to BE ORIGINAL. A&E offers a diverse mix of high quality, uniquely immersive entertainment ranging from the network's original scripted series, including "Bates Motel," "Longmire" and "Those Who Kill," to signature non-fiction franchises, including "Duck Dynasty," "Beyond Scared Straight" and "Storage Wars." The A&E website is located at aetv.com. Follow us on Twitter at twitter.com/aetv and Facebook at facebook.com/AETV. For more press information and photography please visit us at press.aenetworks.com.
HISTORY®, now reaching more than 98 million homes, is the leading destination for award-winning original series and specials that connect viewers with history in an informative, immersive and entertaining manner across all platforms. The network's all-original programming slate, including scripted event programming, features a roster of hit series including American Pickers®, American Restoration™, Ax Men™, Counting Cars™, Pawn Stars®, Swamp People® and The Legend of Shelby the Swamp Man as well as HISTORY®'s first scripted series Vikings, and epic miniseries and special programming such as The Bible and the Emmy® Award-winning Hatfields & McCoys, Men Who Built America, Gettysburg, Vietnam in HD, America The Story of Us® and 102 Minutes That Changed America. The HISTORY® website is the leading online resource for all things history, and in 2011, the United States Library of Congress selected HISTORY®'s Civil War 150 site for inclusion in the historic collection of Internet materials related to the American Civil War sesquicentennial. www.history.com. For more press information and photography, please visit us at http://press.aenetworks.com
About MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The MINI USA sales organization is represented in the U.S. through a network of 119 MINI passenger car dealers in 38 states. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of seven unique vehicles.
About Buffalo David Bitton
Buffalo David Bitton® is an internationally renowned lifestyle brand. Founded in 1985, Buffalo branded apparel and accessories can be found in more than 3,000 better department and specialty store locations in over 18 countries around the world. Buffalo is committed to its heritage of making the best quality fashion for men, women and children. To stay up to date with the latest news from Buffalo, visit Buffalojeans.com and get in on the conversation and follow @BuffaloJeans on Twitter and Instagram. Become a fan of Buffalo on Facebook at facebook.com/buffalojeans
About Beaute Prestige International
Created in 1995 by Francis Kurkdjian, Jean Paul Gaultier's LE MALE ranks among the top 10 best-selling fragrances in the world. Inducted into the Fragrance Foundation's prestigious Hall of Fame in 2011, the scent, in its distinctive male torso-shaped bottle, has become a reference in the perfume industry for its olfactory virtuosity, changing forever the way perfumers approach the world of men's fragrance.
Beaute Prestige International was created in 1992 to augment Shiseido's fragrance business with the development of new designer fragrance brands. Beginning with Issey Miyake's L'Eau d'Issey in 1992, the company has steadily built its brand portfolio to include French designer Jean Paul Gaultier's CLASSIQUE (1993) and LE MALE (1995) as well as American designer Narciso Rodriguez's 'for her' 10 years later. In 2011, Beaute Prestige International debuted the first fragrance from famed Lebanese couturier Elie Saab. In 2009, Beaute Prestige International's US subsidiary was selected to administer domestic sales and distribution of Hermes fragrances, and in 2012 assumed like responsibility for the Burberry and Ferragamo fragrance brands. Today, Beaute Prestige International's fragrance brands can be found in fine department and specialty stores nationwide.