Playboy To Celebrate Its Newly Redesigned Magazine With Exclusive Star-Studded Event In San Francisco During Pro-Football's Biggest Weekend Of The Year

*** DJ SET BY ALESSO ***

*** Sponsors Include Dodge and EFFEN® Vodka ***

27 Jan, 2016, 08:01 ET from Playboy

LOS ANGELES, Jan. 27, 2016 /PRNewswire/ -- Playboy magazine's March 2016 issue, the magazine's first non-nude version, will make its official consumer debut with an exclusive, star-studded party in San Francisco during pro-football's biggest weekend of the year.

The Playboy Party, always one of the weekend's most buzzed-about events, will celebrate the future of Playboy and its newly redesigned magazine on Friday, February 5, 2016 in a transformed space within Lot A of AT&T Park.  Celebrities, athletes, and VIP guests will enjoy a DJ set by ALESSO as they mingle with 24 Playboy Playmates in Bunny Costume.  Event sponsors include Dodge and EFFEN® Vodka, with water provided by AQUAhydrate and energy by Red Bull.

Guests will arrive at the party through a time portal tunnel that takes them on a visual journey of the history of Playboy and auto sponsor Dodge.  Once inside, they will be some of the first consumers to receive copies of Playboy's March issue (on newsstands Friday, February 12) via an Instagram activated vending machine encouraging them to "post for a peek" of the much-hyped and newly redesigned magazine.

Specialty cocktails and bottle service by EFFEN® Vodka will be available throughout the night, along with a host of surprise elements for guests, courtesy of the brand.  Attendees will also have the chance to sample a menu of unique libations expertly made with EFFEN® Vodka, EFFEN® Black Cherry Vodka and EFFEN® Cucumber Vodka as part of a Molecular Mixology Bar curated by San Francisco cocktail den Benjamin Cooper.  A selection of sweet and savory cuisine from some of the city's most notable food trucks, including Mozzeria, El Sur, Curveball and Pacific Puffs, will be available to guests throughout the night.

Additionally, an interactive hologram experience, featuring the Dodge 2016 Charger SRT Hellcat and 2016 Challenger SRT Hellcat, will be on display at the high-profile bash.  The powerful Hellcat duo will be part of an installation where guests can walk up to a larger-than-life animated Hellcat as it snarls, prowls, lurks, and growls while standing guard near the actual Dodge Hellcat vehicles.  The Dodge 2015 Viper GTS will also be on display at the event's red carpet entrance.

Notable attendees at The Playboy Party in years past have included Bradley Cooper, Anna Farris, Kanye West, Gabrielle Union, Aaron Rodgers, Jon Hamm, Maria Menounos, Neil Patrick Harris, Aaron Paul, Jamie Foxx, Tony Romo, Jessica Szohr, Usher, Chris Evans, Jamie Chung, Kellan Lutz, Emmanuelle Chriqui, Shaquille O'Neal, Nelly, David Arquette, Estelle, LMFAO, Rascal Flatts, Kyle Busch, Nick Cannon, Laura Prepon, Alyssa Milano, Jeremy Piven, Evander Holyfield, Chad Jones, and Marshall Faulk.

GUESTS MUST BE 21+ TO ENTER.  VALID ID REQUIRED.

About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States, and licenses foreign editions of Playboy around the world; operates Playboy.com, a leading men's lifestyle and entertainment site; and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 180 countries as well as retail stores and entertainment venues.   For more information, please visit: www.PlayboyEnterprises.com.

About ALESSO
With over 5 million followers online, YouTube views in the millions, Grammy nominated producer Alesso already has a huge following thanks to his hugely popular remixes and sold-out shows around the globe. His breakout track "Heroes (we could be)" featuring Tove Lo soared to over 120 million streams and Top 10 Airplay in the UK and US and whose companion video has over 91 million views on YouTube. His recent album FOREVER debuted as the #1 electronic album in the country on iTunes and he's currently headlining some of the biggest festivals around the world.

About EFFEN® Vodka
EFFEN® Vodka is a super-premium vodka whose name means smooth, even and balanced in Dutch.  It is made from 100% premium wheat, which results in a silky, smooth liquid.  The stylish rubber sleeve is carefully affixed to each bottle, further demonstrating EFFEN's commitment to providing a super-premium vodka with a modern design. The EFFEN line includes EFFEN® Vodka, EFFEN® Cucumber Vodka, EFFEN® Black Cherry Vodka and EFFEN® Dutch Raspberry Vodka. EFFEN is sold nationwide and is available in 50ml, 375ml, 750ml and 1.75L bottles. Drink Responsibly.

About Dodge Brand
The Dodge brand is America's mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is getting back to its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the "mainstream performance" brand and SRT is positioned as the "ultimate performance" halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.

From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand's full lineup of 2016 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features. For the 2016 model year, customers will be able to drive the new 2016 Dodge Charger and Challenger, as well as the Dodge Challenger SRT Hellcat and Charger SRT Hellcat. The Dodge brand lineup also includes the Dodge Dart, Durango, Grand Caravan and Journey, including the Crossroad model, and its flagship, the Dodge Viper.

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