Playboy To Launch Premium Vapor Collection Playboy Brand to Enter Fast-growing Electronic Cigarette Category
LOS ANGELES, June 24, 2013 /PRNewswire/ -- Playboy Enterprises, Inc. announced today that it will be launching a premium collection of Playboy-branded electronic vapor products in the fall of 2013. The Playboy Premium Vapor Collection includes disposable and rechargeable electronic cigarettes and hookahs in a variety of unique flavors designed to appeal to consumers who embrace the indulgent Playboy lifestyle.
Playboy's line of vapor products, offered via license through United Convenience Supply, LLC, will be the first to be backed by an established brand with global consumer appeal, offering a unique and attractive presence on store shelves. The vapor category is seeing explosive growth as consumers embrace the freedom and ease of enjoying electronic cigarettes in any setting. Vapor products are projected to generate $2 billion dollars in retail sales this year and the industry is expected to exceed $10 billion in annual sales by 2017, according to Wells Fargo Securities.
Playboy's electronic cigarette line will include a premium quality disposable cigarette available in a variety of flavors with and without nicotine, and a rechargeable kit that will contain a cigarette device, two cartridges, and a USB charger as well as a rechargeable, refillable premium vapor device. The collection will also include a series of flavored hookahs. The full line can be viewed at http://playboyecigs.com.
Playboy is looking forward to teaming up with retailers and wholesalers to bring its modern collection to consumers that are looking for the appeal of a convenient and stylish electronic cigarette experience.
For distribution information, contact:
United Convenience Supply, LLC
1901 Avenue of the Stars, Suite 470
Los Angeles, CA 90067
About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad, and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries, as well as retail stores and entertainment venues. For more information, please visit: www.PlayboyEnterprises.com.
SOURCE Playboy Enterprises, Inc.