NASHVILLE, Tenn., Nov. 9, 2015 /PRNewswire/ -- During the holiday season, we think dressing our cats as one of Santa's little helpers is the funniest thing ever. They don't. To help them forgive and forget, the TEMPTATIONS™ Brand launched a new online media and print campaign, #SaySorry, that invites cat owners everywhere to apologize with America's No. 1 cat treat, TEMPTATIONS™. The video is set to the iconic song "Sorry Seems to be the Hardest Word," tugging at the heart strings, while the reactions of the featured cats are sure to spark plenty of laughter.
"Pet owners spend more than $5 billion on their pets during the holidays. We want to give them a little extra love with treats and toys. And, they might even choose to dress them in their holiday best – even if their furry friend isn't crazy about the choice of wardrobe," said Arren Beach, TEMPTATIONS™ Brand Manager. "The #SaySorry campaign pokes lighthearted fun at cat owners who lovingly embrace the holidays to the fullest with their cats."
ABOUT THE CAMPAIGN
The #SaySorry campaign, created by adam&eveDDB in London, includes one 30- and one 60-second video spot featuring perturbed cats, outfitted in everything from elf costumes to Christmas sweaters, with voiceover and copy that suggests a sincere apology is in order – and TEMPTATIONS™ Treats as the "sorry" sure to make things right.
Each spot is set to the song "Sorry Seems to be the Hardest Word," which perfectly sets up TEMPTATIONS™ Treats as an even better way to apologize without saying a word. Full page print ads will run in women's interest magazines through the end of the year. Fans can find the video online.
TEMPTATIONS™ CREATES A STIR
In the cat treat category, TEMPTATIONS™ Brand continues to create a stir with unexpected marketing and creativity in product innovation like TEMPTATIONS SNACKY MOUSE™ Toys, which make playtime irresistible by providing a fun, bobble toy that dispenses TEMPTATIONS™ Treats as your cat plays with it.
TEMPTATIONS™ Treats are irresistible due to their unique dual texture (crunchy outside and soft meaty inside) that cats love. The brand continues to offer a wide variety of different flavor combinations that will satisfy the most finicky of felines.
About the TEMPTATIONS™ Brand
TEMPTATIONS™ treats are America's favorite cat treat*, with more than 25 flavor varieties, many that offer health benefits specific to cats' needs. TEMPTATIONS™ have a one of a kind, patented treat that's crunchy on the outside and soft on the inside. In addition, TEMPTATIONS™ MixUps items were awarded Product of the Year in the 2011 Consumer Survey of Product Innovation. Look for TEMPTATIONS™ Treats for cats where pet food is sold. For more information, please visit www.TemptationsTreats.com.
About Mars Petcare
Mars Petcare US is the U.S. operations of the world's largest petcare company at the privately-held Mars, Incorporated. Mars Petcare US produces some of the world's most beloved pet care brands, including PEDIGREE® Food and Treats for Dogs, CESAR® Canine Cuisine, IAMS™ Pet Food, SHEBA® Entrees for Cats, WHISKAS® Food for Cats, GREENIES® Dental Chews and PILL POCKETS® Treats, NUTRO® Pet Food, EUKANUBA® Pet Food and TEMPTATIONS™ Treats for Cats, as well as exclusive brands and products for some of the leading retailers in the U.S. Headquartered in Franklin, Tenn., more than 3,700 Mars Petcare US associates make, sell and distribute its high-quality pet food from 20 manufacturing facilities located in communities across the U.S. For more information, please visit www.mars.com.
®/™ Trademarks © Mars, Incorporated 2015.
*Based on sales data.
SOURCE Mars Petcare US