BURLINGAME, Calif., June 9, 2016 /PRNewswire/ -- PLAYSTUDIOS, a developer of award-winning, top-ranking, free-to-play casino games that offer real-world rewards, today announced it has again expanded its partnership with global gaming operator, Genting International. PLAYSTUDIOS Rewards Platform now offers player perks from a collection of over 40 gaming destinations operating under the Genting UK brand. Previously, PLAYSTUDIOS announced partnerships with Genting's Resorts World in Birmingham, New York, and Bimini. Genting is the second largest casino operator in the UK.
Jeff Netzer, Vice President of Business Development for PLAYSTUDIOS said, "We're delighted that a sophisticated global player like Genting continues to find value in their association with us and recognizes that our casual casino games are highly effective and efficient channels for building their brands and driving measurable business benefit."
Barry Clemo, Strategy Director Genting UK said, "We believe myVEGAS fits well with what Genting Casinos UK has to offer, and their suite of popular social casino apps gives us the opportunity to reach a broader market in the UK. Through myVEGAS and my KONAMI Slots, we are able to introduce a large and valuable demographic to our extensive casino estate and the exciting shopping and entertainment offerings that are part of Resorts World Birmingham."
myVEGAS Slots, myVEGAS Blackjack, and my KONAMI Slots, by PLAYSTUDIOS, are award-winning, top-ranked, free-to-play casino apps and the only games that give players real rewards from an exclusive collection of travel, leisure, and entertainment partners. These rewards include complimentary casino free play, hotels stays, meals, shows, VIP nightclub access, and more from Genting UK, Resorts World, MGM Grand, Bellagio, ARIA, Royal Caribbean International, Wolfgang Puck, Allegiant Air, and Cirque du Soleil. PLAYSTUDIOS apps are currently available on iOS, Android, and Kindle mobile devices. myVEGAS Slots is also available on Facebook.
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PLAYSTUDIOS is a developer of award-winning, casual games for mobile and social platforms. Founded by a team of experienced gaming and technology entrepreneurs, PLAYSTUDIOS' free-to-play apps combine the best elements of popular social games with established casino gambling mechanics. Players enjoy ever-growing content libraries and the opportunity to earn an unprecedented selection of valuable, real-world rewards from leading hospitality, entertainment, and leisure brands. Current myVEGAS reward partners include Genting UK, MGM Grand, Bellagio, ARIA, Royal Caribbean International, Resorts World, Wolfgang Puck, Allegiant Air, and Cirque du Soleil, and the Hippodrome Casino. For more information, visit the company's website at http://www.playstudios.com/.
About Genting UK
Genting UK is part of the Genting Group which has grown into a truly global business with interests spread across the world. Genting Group is a global leisure business that employs over 60,000 people across the world with 4,500 hectares of prime resort/leisure real estate within its portfolio. Genting is a well-respected and established business in the UK operating over forty casinos located from Plymouth to Edinburgh, and five prestigious casinos in London, including the world's oldest gaming club - Crockfords in Mayfair. The company operates 2 brands in the provincial areas; Genting Casino and Genting Club. Genting Casinos clubs offer visitors a complete night out with restaurants, bars, entertainment, extended openings hours between noon and 6am, as well as gaming. See more at: http://www.gentingcasinos.co.uk/about-us
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