EMERYVILLE, Calif., March 8, 2016 /PRNewswire/ -- Plum Organics, the nation's no.1 organic baby food brand, today announced the launch of its Grow Well™ Organic Infant Formula. As a long-time trusted partner for parents, the introduction of organic infant formula solidifies Plum's role as a holistic nutrition provider from birth through childhood, and marks the first of several new product innovations Plum will unveil in 2016.
The only product of its kind on the market, Plum's Organic Infant Formula is unique in that it uses organic lactose as its only carbohydrate rather than the industry standard of adding corn syrup solids. The culmination of over five years of research, Plum's Organic Infant Formula is USDA Certified Organic, made with organic plant-based oils, organic nonfat milk and organic whey protein, and does not contain genetically engineered ingredients.
"In the first year of life, babies are developing at a rapid pace. Lactose is the most abundant carbohydrate found in breast milk, and is one of the key sources of fuel for baby's growth. For moms who may not be able to produce adequate milk, or are choosing to combo feed, having a formula with quality ingredients is important and brings peace of mind," said functional food expert Risa Schulman, PhD, a member of Plum's Wellness Advisory Panel.
A company founded for parents by parents, Plum Organics has always focused on pioneering innovation around the dynamic needs of all families by creating products that solve real problems. Plum believes breastfeeding is best, but also understands that exclusive breastfeeding is not an option for many families. As such, Plum's Organic Infant Formula was created by a passionate team of parents at Plum, most of whom have personally experienced the challenges and complications of feeding a new baby. Partnering with renowned ingredient experts and food scientists, the team strove to develop a better organic option for early infant feeding – one they could feel good about serving the little ones in their own lives.
"As a working mom who intended to exclusively breastfeed, I remember how anxious I felt when I couldn't produce enough milk and had to turn to formula. That's why this launch is personal for me," said Larissa Friesen, Plum's infant formula lead. "At the time, there weren't a lot of organic options out there that I felt comfortable feeding my son. Many parents think of formula as medicinal and clinical, but formula is food – cow's milk is the primary ingredient. As the leading organic baby food company, we're uniquely positioned to create a high-quality organic formula that parents, including us, can feel comfortable feeding their tiny ones."
Plum's Organic Infant Formula contains:
- Milk from cows not treated with rBST*
- Organic lactose as the only source of carbohydrates – no corn syrup solids added
- No genetically engineered ingredients
- DHA & ARA
- Kosher dairy
- No gluten
*No significant difference has been shown between milk derived from rBST-treated and non-rBST-treated cows.
Plum's Grow Well Organic Infant Formula is now available online at plumorganics.com and will roll out nationally in select retailers in the coming months, including Target, Whole Foods, Babies R Us, buybuy BABY®, Sprouts, Wegman's, HEB, Meijer and additional retailers at a suggested retail price of $32.99 per tub. To learn more about Plum's unique approach and the thoughtful decisions behind each ingredient in Grow Well Organic Infant Formula, please visit www.plumorganics.com/formula.
About Plum Organics
Plum Organics is the nation's no. 1 organic baby food brand and a leading innovator with the mission of inspiring a lifetime of healthy eating from the very first bite. Recognized for unique, culinary-inspired recipes and a modern approach to family nutrition, Plum offers a complete line of premium, nutritious organic baby food and toddler and kid snack products. Plum has dedicated its social mission to delivering nutrient-rich, organic food into the hands of little ones in need across America.
SOURCE Plum Organics