PointClear Announces Lead Development Offering to Meet Growing Market Demand

ATLANTA, Aug. 17 /PRNewswire/ -- PointClear, the leading prospect development company, today announced it is offering lead development services on a standalone basis to the B2B marketplace. Called Lead2Value™, these lead development services help companies in the technology, healthcare, manufacturing and business services industries effectively and efficiently qualify leads generated through their marketing programs.

"More and more clients are asking us to help them identify the real leads from among thousands of names in their databases," said Dan McDade, president of PointClear. "With Lead2Value, we're able to quickly determine which 'hand-raisers'—respondents to webinars, tradeshows, email and other marketing programs—are viable prospects."

McDade explained that learning which respondents represent real opportunities gives clients greater return on their marketing investment and assures the sales force stays focused on generating revenue. PointClear combines sophisticated data analysis and teleprospecting best practices developed over the past 13 years to help companies convert their "raw leads" into sales opportunities.

The first client to leverage PointClear's Lead2Value services, a publicly traded Southeast-based software company, has seen more than 22 percent of its 20,754 raw leads convert to qualified leads. As a result of PointClear's lead development services, more than $2.2 million in new business has closed, and the client has added more than $23.4 million to the pipeline.

"PointClear's lead development is a low-cost, high-quality way to convert marketing leads to sales prospects," said Laurie Page, principal of The Bridge Group, a consulting firm based in Boston. The Bridge Group works closely with technology companies to enhance the effectiveness of their sales and marketing organizations, and was among the first to recommend PointClear's lead development offering.

"It's important that companies close the loop on their marketing programs by qualifying respondents with the most potential," said Page. "Culling through names is not productive activity for sales people, who should be closing deals. This offering is meeting market demand for services that support both marketing and sales."

Previously PointClear bundled lead development services as part of its more comprehensive prospect development services, managing not only qualification, but lead generation and prospect nurturing as well. Lead2Value, the recently introduced lead development offering, focuses solely on the qualification step in the process.

About PointClear

PointClear is the prospect development company. Founded in 1997, the Atlanta-based company helps B2B companies drive revenue. PointClear closes the gap between marketing and sales—nurturing leads, engaging contacts and developing prospects until they're ready to close. The company stands out because of its strategic approach to planning; the quality of its people; and a multi-touch, multi-media, multi-cycle prospecting process. This unique combination provides best-in-class client companies such as Microsoft, Customer Effective, UnitedHealth Group, LXE, SGI and D&B more predictable forecasts and more sales success. For additional information, visit PointClear or call (877) 582-9909.

About The Bridge Group

The Bridge Group specializes in building, expanding and optimizing inside sales strategies for smart technology companies. Since 1998, the Boston-based firm has worked with over 150 technology clients, helping them increase productivity, motivate sales representatives, drive higher conversion rates from leads to revenue and validate new markets and messaging. Whether investigating inside sales as a strategy or using an established team, The Bridge Group can help you evolve to the next level of performance, providing the inside sales partnership that you need. For additional information, visit The Bridge Group or call 978-562-2623.

SOURCE PointClear