NEW YORK, June 6, 2013 /PRNewswire/ -- Pointlogic USA, an integrated marketing communications and planning software provider, announces the launch of its latest Commspoint channel planning platform. For the first time, Pointlogic will follow this annual update with the release of a second version of Commspoint 2013 in August. This version will include results from a re-contact of the company's Commspoint Research respondents, who were asked questions on their "second screen viewing."
Over the past 20 years, Pointlogic has built, optimized and sold Pointlogic Commspoint (formally known as Chorus) to media agencies, creative agencies and advertisers around the globe in response to requests for a more insightful, responsive, consumer-centric approach to media planning. Pointlogic Commspoint is a key tool used in media planning to support strategic decisions in marketing communication. It enables clients to make smarter and more insightful decisions.
"As a one-stop software tool offering information for multiple media channels and consumer insights into different categories, Pointlogic Commspoint inserts its way into day-to-day media research and planning and is also relevant in the new business process," says Pointlogic Client Service Director Lisa Antonucci.
With six offices on four continents, Pointlogic helps some of the world's most renowned media companies, creative agencies and advertisers better align their integrated marketing communications. Pointlogic provides analytics, research and software for investment questions, enabling its clients to invest confidently in their marketing, for measurable results and optimal returns.
www.pointlogic.com | Twitter:@Pointlogic
SOURCE Pointlogic USA