MINNEAPOLIS, Aug. 26, 2015 /PRNewswire/ -- Three-wheeled moto-roadster Polaris® Slingshot® announced today that it is working with Mad Media to create a new film campaign titled Slingshot X. While details of the Slingshot X film remain highly guarded, a film teaser was released today on SlingshotX.com. Mad Media is owned by the Martelli Brothers, the directing duo most widely known for their work producing Ken Block's Gymkhana 1-3 videos (120 million views), and more recently for capturing over 16 million aggregate views with the "XP1K" video series for Polaris® off-road division "RZR." The new film series, titled "Slingshot X," will be launched on a brand new Slingshot® enthusiast website, SlingshotX.com, during the SEMA show this fall.
Vice President of Slingshot®, Craig Scanlon, announced the project as a part of a comprehensive national marketing strategy to push the brand into new markets and in front of new audiences. "Slingshot is a unique and new vehicle platform so we wanted to take a unique approach to marketing it. This partnership and video project are about showcasing Slingshot to a much broader audience. We are thrilled to be partnering with Mad Media on this project," stated Scanlon.
UTVUnderground.com CEO, Joey DiGiovanni – who worked closely with the Martelli Brothers on the XP1K project – has signed on to co-produce the project and oversee the management of SlingshotX.com. "There's nothing on the road right now that comes close to the Slingshot," said DiGiovanni. "This is a very unique vehicle that already has a huge enthusiast/owner base and aftermarket. It's time to show the world what these machines are capable of. Expect the same over-the-top, authentic, adrenalized fury that Mad Media and the Martelli Brothers always deliver!"
The Martelli Brothers shared even more exciting components of the forthcoming project. "Because this vehicle weighs in at less than 1,700 pounds and sports a GM 2.4L Eco-Tech engine with 5-speed manual transmission - it's ripe for customization," said Mad Media CEO and the film's co-director Matt Martelli. "We will be building two matching sister cars that will put 400 horsepower to the wheels once built. We've also tapped one of the most well respected precision car drivers in the business. We're pulling out all the stops on this project." Polaris® Slingshot® and Mad Media will be releasing more details regarding the project's driver and build partners soon.
Visit SlingshotX.com for more information surrounding the Polaris® Slingshot® and the official release date of "SlingshotX" the video!
Slingshot X (www.SlingshotX.com) is the premiere web portal for Slingshot enthusiasts, builders, and owners. Based around the award-winning work of Mad Media - this content rich, interactive website is a premium entry point into the world of the three-wheeled roadster that took the world by storm in 2014.
About Mad Media
Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. They specialize in crafting authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as the Gymkhana series and XP1K series.
Polaris is a recognized leader in the powersports industry with annual 2014 sales of $4.5 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.
Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory® and Indian Motorcycle® and Slingshot® brands. Additionally, Polaris continues to invest in the global on-road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris Engineered Parts, Accessories and Apparel, Klim branded apparel and ORV accessories under the Kolpin®, Cycle Country® and Pro Armor® brands.
Polaris Industries Inc. trades on the New York Stock Exchange under the symbol "PII", and the Company is included in the S&P Mid-Cap 400 stock price index.
Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com.
SOURCE Polaris Slingshot