Polaroid Polarized Sunglasses Make a Splash as a Sponsor of Mercedes-Benz Fashion Week Swim in Miami Beach

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Jul 18, 2013, 06:26 ET

PARSIPPANY, N.J., July 18, 2013 /PRNewswire/ -- Polaroid Eyewear, a global leader in polarized lens technology and one of the world's best known and most trusted eyewear brands, plans to make a splash at Mercedes-Benz Fashion Week Swim which runs from July 18-22, 2013 in Miami Beach, FL. This is the brand's first U.S. sponsorship since relaunching in the U.S. earlier this year as part of the Safilo Group which acquired the brand in April 2012.

(Photo: http://photos.prnewswire.com/prnh/20130718/NY49823)

The new Polaroid Polarized Sunglasses collection will additionally be showcased poolside at a branded activation space on the Oasis area of the Raleigh Hotel, from Friday, July 19th through Sunday, July 21st from 6 - 10pm. There, guests can view product displays.

Polaroid Polarized Sunglasses will be engaging customers via air, land and sea during Mercedes-Benz Fashion Week Swim. In addition to colorful branded aerial banners which will be flying across the waters in South Beach, brand ambassadors will be passing out Polaroid Polarized Sunglasses giveaways and literature while on branded Segways that will encircle the Raleigh Hotel as well as surrounding parts of South Beach.

During the Sun-Covered pool party on Saturday, July 20th, from 12:00 – 4:00pm also at the Raleigh, Polaroid will be offering expert sunglass fittings by trained specialists from Solstice Sunglasses. Polaroid Polarized Sunglasses will be available for purchase in the Raleigh Hotel's boutique.

The Polaroid collection features modern and functional styles while delivering high quality polarized lenses at a desirable price point. Polaroid's heritage dates back to 1929 when Dr. Edwin Land created the world's first synthetic polarizer. He founded the Polaroid company in 1937 following his invention of Polaroid = Polarizing Celluloid. Dr. Land's innovative creation is still the basis of all polarized eyewear, photo lenses and screens today. His research proved that glare can be selectively blocked only by a good quality polarizing filter and that polarizing lenses selectively filter out the horizontal light, thus eliminating glare.

Polaroid Collection
Featuring clean lines and bold shapes, the Polaroid Collection offers the unique Polaroid UltraSight™ polarized lenses which deliver perfect vision without glare or distortion, as well as 100% UV400 protection. All Polaroid lenses are made of functional elements including a polarized filter in the center, four filters for UV protection, two extra shock absorbing coatings that give them extra durability, two scratch-resistant layers for protection and finished with an anti-reflective coating. In sum, Polaroid polarizing sunglasses provides: glare-free vision, clear contrasts, natural colors, reduced eye fatigue and 100% UV protection.

Thermofusion Lens Technology
The Polaroid UltraSightPolarized lenses are manufactured in the Polaroid factory in Scotland (U.K.). The innovative production is based on the process called Thermofusion™, which delivers high-quality polarized lenses offering better visual acuity.

Thermofusion is a unique and proprietary process used to form the lenses and protect the polarizer at the core of the lens. Thermofusion shapes and tapers each lens during production, using controlled temperature and pressure thus delivering the exceptional optic quality. Thermofusion technology creates lenses that are optically correct and passes all global optics standards. The lenses also provide superior scratch resistance, impact resistance and ensure 100% UV 400 protection.

About Polaroid Eyewear
Polaroid Eyewear is a world leader in optics and lens technology, manufacturing high quality polarizing lenses and distributing fashionable polarized sunglasses, optical frames, reading glasses and clip-ons around the world. Demand for polarizing eyewear is rising steadily as more and more consumers come to realize the benefits of glare-free vision. Polaroid Eyewear has offices in the U.S., U.K., Switzerland, Italy, Sweden, Russia and the Netherlands, as well as a comprehensive network of distribution partners around the globe.

For more information www.polaroideyewear.com

About Safilo Group
The Safilo Group is worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets – in America, Europe and Asia – and exclusive distributors, Safilo produces and distributes its house brands – Safilo, Carrera, Polaroid, Smith Optics, Oxydo – and the licensed brands Alexander McQueen, Banana Republic, Bobbi Brown (starting in 2014), Bottega Veneta, BOSS, BOSS Orange, Celine, Dior, Fendi (starting from 2014), Fossil, Gucci, HUGO, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue, Tommy Hilfiger and Saint Laurent.