CYPRESS, Calif., Nov. 10, 2016 /PRNewswire/ -- Maya Toys today unveiled its play-inspired fashions for the 2016 PlayCHIC Fashion Show, an annual event celebrating the designers and inventors behind popular toys and games by translating their creations into fashion pieces. The company's Pom Pom Wow and Orbeez brands serve as the inspiration for two captivating gowns to be showcased within the event.
Maya Toys' marketing team designed the gowns to capture the essence of the respective brands.
The Pom Wow design represents the current popularity of pom-poms. "We decorated the Pom Pom Wow gown with actual product, applying thousands of pom-poms to the clothing, "said Jennifer Strick, director of marketing for Maya Toys. "With pom-poms all the rage within the fashion and crafts industries, we combined a haute couture look with a crafts-like butterfly motif."
The Orbeez ensemble embodies the colorful, bouncy and shimmering nature of the product. "When hydrated for play, Orbeez are shiny and beautiful," added Larry Falcon, Maya Toys' senior vice president sales. "As a result, hundreds of colorful balls grace the Orbeez gown to catch the runway lights and exemplify the product's visual burst of energy."
The PlayCHIC Fashion Show, part of Chicago Toy & Game Week, takes place on November 18 at Navy Pier in Chicago.
Pom Pom Wow
Pom Pom Wow is a lifestyle brand empowering girls to adorn their personal items with pom-pom flourishes. The do-it-yourself crafts kits enable girls to express themselves in a unique, customized fashion.
Orbeez are wet and wacky, soft and squishy, fun and funky, bouncy and beautiful. Orbeez begin as tiny seeds and magically grow to a round form when water is added. The versatile technology is applied to a variety of toys, ranging from pampering products to arts-and-crafts sets.
Maya Toys is driven by a single purpose: bring to market toys that delight and dazzle boys and girls throughout the world. Best known for its award-winning Orbeez and Pom Pom Wow brands, the company is dedicated to applying unexpected technologies and on-trend themes to time-proven play patterns.
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SOURCE Maya Toys