DALLAS, Feb. 8, 2017 /PRNewswire/ -- Poo~Pourri released its new video ad from Number Two Productions today, "Save Your Relationship," right in time for Valentine's Day. Poo~Pourri broke tradition with the focus of its new video, as it's the first spot from the Before-You-Go® toilet spray maker that doesn't focus solely on high-stakes bathroom situations, but instead, focuses on relationships.
Bathroom odor can be a cause of annoyance or even anxiety in intimate relationships. That's why hundreds of Poo~Pourri customers credit Poo~Pourri for saving their relationships, like Talazia who wrote on Amazon.com, "This can save marriages when you live in small places." The new ad draws from this type of real-life feedback and features a couple in a rut who try to strengthen their relationship through a variety of methods such as yoga, gifts, and lingerie, all with hilarious results.
The ad is cut in a listicle storytelling style, which is a first for Poo~Pourri and a unique style for brands in general. Even though the first 90 percent of the video isn't branded, the success of Poo~Pourri's interactive "Control the Shituation" video series released last fall showed that ads focused on a storyline were just as effective as ads that used a direct selling style.
"The storytelling style inspired by real customer feedback was the perfect way to bring the relationship-saving benefits of the product to life," said Nicole Story, Writer/Director of Number Two Productions. "We've always created groundbreaking ads at Poo~Pourri, and this ad follows that tradition with its unique style and the way we unapologetically address intimate topics like relationship issues and pooping."
The video went live today on YouTube and Poo~Pourri's social channels. Poo~Pourri also cut the listicle ad into six different 15 second spots, which went live today as well.
Since 2007, Poo~Pourri Before-You-Go Toilet Spray has been stopping bathroom odor before it begins so you can leave the bathroom smelling better than you found it. With over 250 million combined video views and over 20 million bottles sold, Poo~Pourri has become a pop culture sensation and start-up success. Poo~Pourri is sold in over 9,000 independent retailers and nationwide retailers including CVS, Bed Bath & Beyond, Ulta, QVC and Amazon.com. Poo~Pourri earned the Good Housekeeping Seal of Approval in 2013 and an Edison award in 2014. The company was also ranked on Inc.'s 5000 Fastest Growing Companies. To learn more, visit www.poopourri.com.
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