Popcorn, Indiana Announces the Return of its Decadent Flavor Line for the 2012 Season
Drizzled Kettlecorn and other new flavors return to store shelves
NEW YORK, Sept. 6, 2012 /PRNewswire/ -- Popcorn, Indiana®, the innovator in popcorn snacking, continues to raise the bar with the return of its Decadent flavor line, in time for the holiday season. The Limited Edition lineup returns to store shelves this September highlighted by the introduction of two new flavors: Chocolate Peanut Butter Kettlecorn and Dark Fudge Peppermint Kettlecorn. In addition, the popcorn snackers have added two new year-round flavors in Almond Biscotti and Roasted Peanut Caramel Popcorn.
In Fall 2010, Popcorn, Indiana launched the first ever line of Drizzled popcorn with a gourmet seasonal collection that included 4 flavors: Dark Fudge Chocolate Chip Kettlecorn, Drizzled Black & White Kettlecorn, Drizzled Cinnamon Sugar Kettlecorn and Caramel Corn. After a strong start and explosive growth in 2011, Popcorn, Indiana challenged their chefs to cook up a mouthwatering new collection for 2012. They delivered in a big way, winning accolades for the Best New Product of 2012 from the New Jersey Food Council for Chocolate Peanut Butter Kettlecorn.
"Our mission has always been to expand the possibilities of popcorn," shares Hitesh R. Hajarnavis, President & CEO of Popcorn, Indiana. "By offering completely new indulgent popcorn treats, we are able to push the popcorn category to the next level. Other companies have launched similar products this season and we welcome them to the category we created." Hajarnavis also notes, "Since the 2011 program came to a close, consumers have been clamoring for its return via email, phone calls and social media commentary. We are excited to be back with an even stronger lineup of flavors to rock some taste buds once again."
Hand-crafted from all-natural ingredients, these new flavors combine the crispy-crunch of popcorn with the perfect hint of sweet goodness. As with all Popcorn, Indiana products, the new varieties are all natural, gluten free, contain whole grains and have zero trans fats, cholesterol or preservatives.
Almond Biscotti and Roasted Peanut Caramel Popcorn will hit shelves in September and will remain staples in the Popcorn, Indiana line throughout the year. Dark Chocolate Peppermint Kettlecorn and Chocolate Peanut Butter Kettlecorn will expand the seasonal release of the "Indulgent" collection. These limited edition flavors will be available in retailers nationwide through March.
About Popcorn, Indiana
Popcorn, Indiana's classic, handcrafted popcorn and award-winning Kettlecorn have reinvented the category by using 100% natural ingredients and outrageously delicious flavors. The brand drove 84% of the growth in the ready-to-eat popcorn category in 2011 and is the largest independent popcorn snack company in the USA. Our products are certified gluten-free by the GFCO, made from non-GMO corn, and contain whole grains. With chip'ins Popcorn Chips, we took the chip category by storm with a low calorie, low fat, all-natural, super-delicious, air-popped snack in an easy-to-handle chip. Popcorn, Indiana snacks are available at leading retailers nationwide, including Walmart, Walgreens, Whole Foods, Safeway, and Kroger. Please visit us at www.popcornindiana.com.
SOURCE Popcorn, Indiana
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