Pope Francis' Historic Visit To Washington, D.C. Captured In Virtual Reality And Distributed Exclusively Through The Food 4 Less DigitalFood App

LOS ANGELES, Sept. 22, 2015 /PRNewswire/ -- DigitalFood, the free mobile app for Kroger's Food 4 Less and Foods Co. shoppers launch a historic promotion providing consumers with a free, mobile virtual reality viewing of Pope Francis' monumental visit to the United States and his canonization of Fr. Junipero Serra in Washington, D.C.

Available on Wednesday, September 23, consumers can digitally unlock the exclusive footage, courtesy of Mission and Guerrero Tortillas, by simply downloading the free DigitalFood app to their iOS or Android smartphones and following the onscreen instructions to view the content.

"This is such an exciting and pivotal moment as we continue to expand the frontiers of what we can offer customers and what we are able to achieve through virtual reality," said Eddie Vasquez, Food 4 Less. "For the first time in history, consumers will be able to get up close and personal with the Bishop of Rome and the leader of the worldwide Catholic Church. We are deeply honored to be able to provide this opportunity and excited for what's to come."

CausePlay, the agency behind the DigitalFood App, partnered with 12 Corners, Wonder Vision and Invision by The Associated Press to provide the exclusive content.

"Virtual Reality is the future of interactive content and being able to be the first to provide an exclusive and historic production of Pope Francis in this new medium is amazing," said Jonas Hudson of CausePlay. "Distribution of this content at grocery is a natural fit as the channel provides both reach and promotional support to reach a vast user base." 

For more information about the program, visit www.digitalfood.com. The DigitalFood app is now available for free download for iPhone and Android devices and currently provides Kroger's Food 4 Less and Foods Co. shoppers with exclusive marketing sweepstakes, music and video content, partner recipes, augmented reality platform, and now, exclusive virtual reality content.

About CausePlay 
CausePlay creates and licenses owned and operated mobile distribution and publishing platforms that deliver brand fueled content, promotions and advertising.  CausePlay distributes programs which incorporate mobile tactics from in-store beacon distribution to augmented and virtual reality programs.

About DigitalFood
DigitalFood is an app exclusively for Food 4 Less and Foods Co. which "makes life easier" for shoppers.  The DigitalFood app unites favorite brands with great entertainment rewards and prizes while also providing information for consumers and employees on Food 4 Less and Foods Co. programs and initiatives.  DigitalFood incorporates licensed patents to deliver content and provides an exclusive and proprietary augment reality platform for pre and in-store shopping.

About Food 4 Less
Headquartered in Los Angeles, Food 4 Less operates 131 price-impact, warehouse-format supermarkets under the banners Food 4 Less in Southern California, Illinois and Indiana, and Foods Co in Central and Northern California. Last year, Food 4 Less contributed more than $4 million to support education, hunger relief, women's health and local nonprofit organizations in the communities served by the company's stores. Food 4 Less is a subsidiary of The Kroger Co., (NYSE: KR), one of the nation's largest grocery retailers, headquartered in Cincinnati, Ohio. For more information about Food 4 Less, please visit our website at www.food4less.com 

Media Contact:

Alex Munson
Rogers & Cowan
[email protected] / 310.854.8297

SOURCE DigitalFood

Related Links

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