"We are beyond thrilled to be finalists in three categories for the 2017 Toy of the Year," said Isaac Larian, CEO of MGA Entertainment. "Here at MGA we pride ourselves on being one of the most creative companies in the toy market today, and we are honored that the Toy Industry Association has recognized Project Mc2 and Num Noms, two brands we're very passionate about."
Selected as a finalist in the Collectible of the Year category is Num Noms, the food-themed, scented, super-cute collectibles you can mix, match and stack in more than 5,000 variations. Since launching in December 2015, Num Noms, have become one of the best-selling toys and created a scent-sation within the industry.
The Project Mc2 Experiments with Doll Sets are finalists for Doll of the Year, and the Project Mc2 H2O RC Car is a finalist for Innovative Toy of the Year. Project Mc2 is on an important mission to help advance girls in the areas of S.T.E.A.M. (Science, Technology, Engineering, Art and Math) and is loved by both girls and adults for being the first S.T.E.A.M. based girl's franchise and brand that includes fun experiment sets, fashionable real-girl inspired dolls and the Emmy-nominated Netflix original series.
Consumers can cast their vote at ToyAwards.org between now and Sunday, January 15, 2017 to help determine the winners and enter to win a prize package of the TOTY finalists. Winners will be announced at the Toy of the Year Awards in February 2017.
About MGA Entertainment
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Project Mc2 ™, Bratz®, Num Noms™, Gel-a-Peel™ and Zapf Creation®. Visit us at www.mgae.com.
About the Toy Industry Association (TIA)
Founded in 1916, the Toy Industry Association™, Inc. (TIA) is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. Over the past 100 years, TIA has led the health and growth of the toy industry, and today its 950+ members account for an estimated 90% of the annual $25 billion U.S. domestic toy market. The Association serves as the industry's voice on the cognitive, physical, social, emotional and creative benefits of play, and promotes play's positive impact on childhood development to consumers and media. TIA has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers and industry on ongoing programs to ensure safe and fun play. Learn more at www.toyassociation.org / www.thegeniusofplay.org.
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SOURCE MGA Entertainment, Inc.