STUTTGART, Germany and BASEL, Switzerland, March 18, 2016 /PRNewswire/ -- The beginning of a new era. About one year after the foundation of the Porsche Design Timepieces AG in Solothurn, Switzerland, Porsche Design has now, for the very first time, its own booth at Baselworld, in hall 1.0. Here, where traditionally the most important watchmakers in the world present their new products, Porsche Design will showcase the collections that will open a new chapter in the company's timepiece history: "There are many established companies that have positioned themselves successfully in the watch industry with technical complications or a sporty image. However, we see clear opportunities for a strong designer brand in the premium timepiece segment for men. That is precisely where we will position Porsche Design in the future - with the right mix of sporty elegance, function, technological innovation, and last but not least with an attractive price-quality ratio." This is how Dr. Christian Kurtzke, CEO of the Porsche Design Group, sums up the company's strategy, "Of course, we are not starting from scratch because we can build on our more than 40 years of timepiece history."
The new 1919 Eternity:
Bauhaus Meets Porsche 356 – Celebrating Iconic German Design
The new strategy is epitomized in Porsche Design's "1919 Datetimer Eternity", presented for the first time in Basel. Inspired by the puristic clear lines and the functional aesthetics of the legendary Porsche 356, the watch conveys the elegance of the 1950s and perfectly embodies the Porsche heritage.
The timepiece is characterized by its stylistic purity and its authentic, high-quality materials. Executed in a well-balanced mix of titanium and real alligator leather strap, the gray-green color of the face and the bronzed watch case, the "1919 Datetimer Eternity" pays tribute to iconic design elements that can also be found in the classic Porsche 356. Consistent with this approach, the latest Porsche Design creation is presented in harmony with the legendary Porsche 356. The design elements of this classic car and the iconic timepiece are captivated in various stills, underlining Porsche Design's determination to pursue a leadership role in the field of designer timepieces.
The 1919 Eternity Black Edition:
Passion for Architecture and Design
The "1919 Datetimer Eternity" transfers the functionality of modern architecture to the design of high-end timepieces. The characteristic openings at the lugs and the transition to the precious alligator leather strap add a special lightness to the puristic aesthetics. The minimalistic design of the dial focuses the eye on the essentials of time and date. The new "1919 Datetimer Eternity Black Edition" adds four models in titanium and black, typical for Porsche Design and a reference to the company's iconic heritage. These watches of timeless elegance and perfect craftsmanship are created to last.
The 1919 Chronotimer:
Passion for Motorsports and Pure Performance
With the introduction of the "1919 Chronotimer", Porsche Design creates an aesthetic link between architectural design, sporty elegance, and performance. The watch is powered by the mechanical Selitta SW 500 movement with a power reserve of 48 hours and a date window at 4 o'clock. The black-tinted sapphire crystal case back allows for a view of the exclusive, energy-optimized Porsche Design Icon rotor. The diameter of the case is 42 millimeters. The "1919 Chronotimer" is available in the four typical Porsche Design variations in pure or black titanium carbide coating, with either a titanium or rubber strap.
Just like the "Chronotimer Collection", all timepieces of the "1919 Collection" were developed by the company's Swiss subsidiary, Porsche Design Timepieces AG, in Solothurn, Switzerland, in close cooperation with Design Studio in Zell am See, Austria. The collection epitomizes the future direction of the Porsche Design Group in this segment. Designed in Austria. Swiss Made.
The first models of the new "1919 Collection" will be available in Porsche Design stores around the world as well as at select watch retailers in May.
For further information visit the Porsche Design Homepage at www.porsche-design.com
About Porsche Design:
Porsche Design creates sporty elegant and highly functional Designer Sportswear and Accessories for the Global Business Traveler, including Titanium Eyewear and Watches, Smartphones and Sound, Bags and Luggage.
Contemporary. Cool. Iconic.
SOURCE Porsche Design