STAMFORD, Conn., Sept. 12, 2013 /PRNewswire/ -- Nestea® Iced Tea launches Nestea® Liquid Water Enhancers, a revolutionary addition to the iconic brand that offers the great taste of Nestea® in a portable, customizable form. The product is fun and easy to use - just shake the bottle, snap the cap open, squeeze the enhancer into a glass or bottle of water, and click the cap closed. Stir or shake to mix, and enjoy a refreshing tea experience customized exactly how you want it. The concentrated liquid is made from real tea leaves, has zero calories, and contains natural flavors.
"We're thrilled to bring to market a product that makes delicious tea enjoyment just a glass or bottle of water away," said Sara Hilliard, Senior Marketing Manager for Nestea®. "Nestea® Liquid Water Enhancers allow iced tea fans a way to get the refreshment they crave through this convenient, fun-to-use product." Nestea® Liquid Water Enhancers will be marketed together with the company's portfolio of bottled water brands such as Nestle® Pure Life®, Poland Spring®, Arrowhead ®and Ozarka ® so consumers have two portable refreshment products at a special price.
Nestea® Liquid Water Enhancers will be available exclusively at local Target stores starting in September 2013 with three delicious flavors - Iced Tea with Lemon, Iced Tea with Peach, Half & Half Iced Tea. Green Tea Citrus will be available in November at other locations, such as convenience and grocery stores.
About Nestle Waters North America
With 36 years of experience providing refreshment in the bottled water segment, Nestle Waters North America is the nation's leading bottled water company. The company produces six regional natural spring water brands in the U.S., distributes three international brands of water, produces Nestle® Pure Life®, its nationally distributed purified bottled water, and most recently, added ready-to-drink iced teas like Nestea®. The company's dedication to quality products, employee development, bringing shared value to communities, and its commitment to environmental stewardship, especially in the areas of water use, energy and packaging, has led Nestle Waters North America to be the third largest non-alcoholic beverage company by volume in the U.S.
SOURCE Nestle Waters North America