NEW YORK, Nov. 3, 2016 /PRNewswire/ -- Portada, the leading Source on cross-cultural marketing, www.portada-online.com is publishing the 2017 Online Video Marketing Guide. Major brand marketers from Kellogg, Heineken, Coca Cola, Brown Forman as well as thought leaders from agencies including Publicis Media, Havas and Horizon Media are contributing to the guide.
The Guide can be downloaded here (FREE)
"Video has become a crucial marketing and advertising tool and Portada's 2017 Video Marketing Guide is one more example of how Portada and its partners are providing editorial thought leadership to drive the Marketing, Tech and Media sector forward," says Marcos Baer, Publisher of Portada.
The Guide provides intelligence/forecasts and dissects key trends as seen by major brand marketing, agency and media executives who are shaping the video marketing space.
Video marketing will be a key content track at the 9th Annual Edition of PortadaLat, the prime event for marketers and tech executives targeting Latin consumers throughout the Americas, on June 7-8, 2017 in Miami. (https://www.portada-online.com/events/portadalat/).
BRAND AND AGENCY EXECS CONTRIBUTING TO PORTADA'S 2017 ONLINE VIDEO MARKETING GUIDE
Claudia Moreno-Escobar, Senior Manager for Multicultural Strategy, Kellogg
Edwin Hincapie, Multicultural Marketing Manager, Heineken
Ed Carias, Senior Brand Manager, North America Region, El Jimador Tequila
Javier Delgado Granados, Group Director Multicultural, Coca Cola
Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post
Karina Dobarro, VP Managing Director of Multicultural Brand Strategy, Horizon Media
Janina Delloca-Pawlowski, Brand Manager Multicultural Marketing, Dunkin' Brands
Marla Skiko, EVP, Director of Digital & Data Solutions, Publicis Media
Jennifer Weiss, VP, Connections Director, MediaVest
Sergio Barrientos, Chief Strategy Officer, M8
Maria Carrasquillo, Senior Marketing Manager- Latin America, Jarden Consumer/Sunbeam-Oster,
Humberto Cruz, Head of Socialyse
Jorge Rocha, Digital Lead-Latin America, Publicis
Andrés Mociulsky, Head of Programmatic Buying, Havas Media
Gerardo Arce, Director General, Havas Entertainment
Rosanna Saenz, Digital Director, Latin America, Mindshare
Luiz Schmidt, Head of Marketing, Latin America & Caribbean, Brown Forman
Mauricio Pallares Coello, Director Corporate Marketing, BBVA Bancomer
Martha Gonzalez Gorgonio, e-Marketing Leader, Consumer Health Care LaTAm, 3M
José Luis Pérez, Performance Marketing Manager, Volaris
Luis Fernando Preciado, E-Commerce Manager, México, Nestlé
Emilio Trabulse, Director of Marketing, Grupo Martí
KEY TOPICS OF PORTADA'S 2017 VIDEO MARKETING GUIDE
- Are marketers ready to increase online video ad expenditures?
- Video ad forecasts plus key stats
- Video audience development: How The Washington Post learned from its mistakes
- Video ad buyers speak out on opportunities and challenges
- Sports: The allure of User Generated Video Content
- Vloggers: Brands use talent south of the border
- Latin America: What key players say
- A look at Netflix's Latin American video advertising
Azteca America (www.aztecaamerica.com)
Brand Networks (https://bn.co)
CNN en Español (www.cnnespanol.com)
La Voz Media Group (http://lavozmediagroup.com)
Mundial Sports Network (www.mundialsportsnetwork.com)
NGL Media Group (www.nglmedia.com)
SlingTV Latino (www.sling.com/latino)
For information on events and content marketing programs, contact Kelley Eberhardt, Director of Sales and Marketing at Kelley@portada-online.com.
Director of Sales and Marketing at Portada
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