NEW YORK, Sept. 4, 2013 /PRNewswire/ -- Global communications leader Porter Novelli today announced that it has been appointed to the agency roster of Treo Solutions. Treo is a leading healthcare data analytics and healthcare transformation company. The company develops payment models, population health management logistics and predictive analytics to cultivate insights, strategies and tools to help payers, providers and government transition from volume to value-based healthcare models. The agency has been charged with helping increase awareness about the unique and innovative approach Treo takes to healthcare data analytics. The business will be led from Porter Novelli's New York office.
"Porter Novelli has an exceptional understanding of the evolving healthcare market as well as the importance of our analytic and logistics solutions that deliver value-based healthcare that result in improved outcomes for patients and streamlined processes for providers, accountable care organizations and other insurers," said William Kelly, president, Treo Solutions. "They will be a valued partner in helping us share the story of how we help organizations transition toward value-based reimbursement by health plans."
Paul George, Porter Novelli's executive vice president, global director, Health & Wellness, added, "A sea change is taking place in how healthcare systems deliver care, moving from disease management to population health management, leading to better outcomes at lower total cost of care. Organizations like Treo are at the forefront of using sophisticated data models and tools to improve the entire health equation. We are pleased to help Treo share its approach to transforming the care delivery and quality of health care in America."
Since 2002, Treo Solutions has been driving transformation in healthcare through alignment, collaboration and transparency, leveraging enhanced data to deliver value. Treo's highly scalable tools, optimized claims database of over 45 million covered lives and expertise in collaborative care logistics empowers clients to make value-informed decisions to create new risk-sharing and total cost of care models. Treo's focused experience and agility allows clients to anticipate—and rapidly react to—a constantly changing market. For more information, please visit www.treosolutions.com/transformation.
About Porter Novelli
Porter Novelli is one of the world's leading public relations agencies. With 90 offices in nearly 60 countries, Porter Novelli delivers best-in-class service to clients around the globe. As the agency that pioneered social marketing, Porter Novelli's heritage is grounded in influence – motivating people to change deeply ingrained behaviors that are rooted in cultural and social norms. This is achieved by identifying and activating against key insights that drive transformational change-- going beyond just "solving a problem". The result is greater than just influencing people – Porter Novelli makes them believe.
For additional information, please visit www.porternovelli.com. Porter Novelli is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
SOURCE Porter Novelli