NEW YORK, Sept. 10, 2013 /PRNewswire/ -- Global communications leader Porter Novelli announced today that it has been named agency of record (AOR) for public relations services for Durex, a leading sexual wellbeing brand from Reckitt Benckiser. The agency has been charged with media relations, strategic planning and brand building in the U.S.
Durex inspires couples to get closer and go further through its extensive collection of condoms, lubricants and personal massagers, and provides tips and advice for lovers to make their bedrooms hotter than ever before.
"We have previously worked with Porter Novelli to help us build meaningful relationships with influencers across all media," said Aurore Trepo, Durex marketing director, Reckitt Benckiser. "Their expertise in helping brands connect with consumers will be a key factor in making Durex a top sexual wellbeing brand in the U.S."
Porter Novelli has represented Durex in China for the last two years, building consumer and influencer awareness and loyalty through consumer and lifestyle media work and events, integrated support for the brand's highly successful social media strategy, leveraging Durex's influential global sex survey and developing CSR programs to address sexual health and wellbeing in China. Most recently, the agency devised a successful "normalization" strategy to support the launch of Durex's Vibes range of sex toys in China.
In addition to Durex, Porter Novelli also works on Finish, Woolite and Resolve in the Reckitt Benckiser portfolio, and leads corporate reputation and executive visibility for the company's employer branding efforts in the U.S.
"Durex is truly committed to enhancing the intimacy, safety and enjoyment of the sexual experience," said Darlan Monterisi, executive vice president, managing director, Porter Novelli New York. "We are looking forward to sharing that message with adults in this market, and helping the brand grow and thrive in the U.S."
Durex® is a global leading sexual wellbeing brand worldwide. The brand not only produces condoms which exceed global testing standards, but also offers lubricants and personal massagers. With more than 80 years of experience in the bedroom, Durex is dedicated to inspiring lovers to love sex safely. That is why Durex will never stop innovating with new products that enhance the sexual experience, helping couples get closer and go further together. For more information, go to www.Durexusa.com.
About Reckitt Benckiser
Reckitt Benckiser (RB) is a global consumer goods leader in health, hygiene and home.
With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 25 of companies listed on the London Stock Exchange. Since 2000, net revenues have increased and the market cap has increased by five times. Today it is the global number one or number two in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global Powerbrands including Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Lysol, Dettol, Clearasil, Veet, Harpic, Bang, Mortein, Finish, Vanish, Woolite, Calgon, Airwick and French's, and together these brands account for 70 percent of net revenue.
RB people and its culture are at the heart of the company's success. RB has an intense drive for achievement and a desire to outperform wherever it focuses, including CSR where the company has reduced its Carbon footprint by 20 percent in five years and is targeting now to deliver a 1/3 reduction in water use, 1/3 further reduction in Carbon and have 1/3 of its net revenue coming from more sustainable products by 2020. RB is also the Save the Children charity's largest FMCG global partner.
The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs approximately 38,000 people worldwide.
For more information visit www.rb.com
About Porter Novelli
Porter Novelli is one of the world's leading public relations agencies. With 90 offices in nearly 60 countries, Porter Novelli delivers best-in-class service to clients around the globe. As the agency that pioneered social marketing, Porter Novelli's heritage is grounded in influence – motivating people to change deeply ingrained behaviors that are rooted in cultural and social norms. This is achieved by identifying and activating against key insights that drive transformational change-- going beyond just "solving a problem". The result is greater than just influencing people – Porter Novelli makes them believe.
For additional information, please visit www.porternovelli.com. Porter Novelli is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
SOURCE Porter Novelli