Porter Novelli Atlanta Gives Back to Future Foundation

Nov 11, 2015, 08:00 ET from Porter Novelli

ATLANTA, Nov. 11, 2015 /PRNewswire/ -- Porter Novelli Atlanta recently engaged in a Day of Giving at the Future Foundation to redesign the facility's learning environment. Founded in 2001 by former NBA player Shareef Abdur-Rahim, Future Foundation has served more than 10,000 youth in the metro Atlanta community, providing education, health and life skills programs that establish a path for successful growth.

Porter Novelli Atlanta began engagement with the Future Foundation in August, delivering pro-bono support to enhance visibility and generate support for the great work the organization has been doing in the community. In addition to providing PR support, Porter Novelli Atlanta partnered with Future Foundation to help refresh the learning spaces where youth gather for tutoring, college prep, guidance and safe spaces for academic enrichment to help students positively change their lives and communities.

"We believe passionately in the importance of investing in today's youth and giving back to our community. In fact, at the core of who we are is our operating philosophy and culture of doing well by doing good," said Melissa Taylor, Porter Novelli Atlanta's deputy managing director. "The unique opportunity to volunteer with Future Foundation enabled our team to share some creative inspiration and be inspired by the Foundation's mission to prepare students for their futures and help them thrive despite their circumstances."

Annually, Porter Novelli Atlanta provides support to a select pro-bono client that positively impacts the community they serve in. Porter Novelli's Day of Giving was a pre-Georgia Gives Day event to spark energy and excitement for the Nov. 12 day of fundraising. Georgia Gives Day creates an opportunity for Georgia residents to stop and consider their lives and communities without nonprofits, challenging residents in a "flash mob of giving," focusing on one 24-hour period to see how much can be raised for Georgia nonprofits, like Future Foundation.

"Our students and staff are incredibly grateful for the support and passion of the Porter Novelli team," said Qaadirah Abdur-Rahim, chief executive officer of the Future Foundation. "We offer quality education, health and life skills programs that prepare students to have the self-confidence to envision a better life and stand out from the cycle of poverty and hopelessness. Having an environment where our students can dream freely and focus on their futures makes a difference."

Follow the conversation on Twitter with the following hashtags: #PNGIVES, #PNFutureFoundation, #GivetotheFuture, #FF4GAGives and #StandOut.

About Porter Novelli
Porter Novelli is a global public relations agency built on a rich heritage of marketing for social good. We've been motivating people to change deeply ingrained behaviors rooted in cultural and social norms for more than 40 years. Porter Novelli is a different kind of agency—and we recognize, respect and champion companies with the spirit, drive and tenacity to do things differently. We like taking on big challenges, and even bigger challengers, and we seek out clients who feel the same way—clients who have the conviction to tell their own story, and the courage to innovate from who they have been into who they know they can be. For additional information, please visit www.porternovelli.com. Porter Novelli is a part of the DAS Group of Companies.

About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

About Future Foundation Established in 2001, Future Foundation was founded to level the playing field for youth in metro Atlanta by providing quality educational, health, and life skills programs. It has since expanded considerably, and today operates three core direct service programs. Each year, Future Foundation serves approximately 1200 youth, more than 90 percent of whom live below the poverty level. While its principal audience is high school- and middle school-age youth, who Future Foundation serves primarily during the school day with healthy decision making classes, it also serves youth in the after school setting and parents through quarterly parenting workshops. A large number of youth are also served through one-time events, such as teen summits. For additional information, please visit www.future-foundation.com.

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